Stephan Seiler, Anna Tuchman, and Song Yao have been selected to receive the 2026 Weitz-Winer-O’Dell Award for their article, “,” which appeared in the February 2021 issue (Volume 58, Issue 1) of Journal of Marketing Research (JMR).

The annual Weitz-Winer-O’Dell Award honors the JMR article published five years ago that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. The award committee this year included Karen Page Winterich (Pennsylvania State University), Rajdeep Grewal (University of North Carolina at Chapel Hill), and Raghuram Iyengar (University of Pennsylvania). The committee provided the following statement about their choice:

“‘The Impact of Soda Taxes: Pass-Through, Tax Avoidance, and Nutritional Effects’ makes several contributions that are important to marketing scholarship and policy practice.

The paper advances the literature on retail pass-through by documenting near-complete (97%) pass-through in a large, diverse retail setting, resolving ambiguity from prior studies. The use of rich scanner data across hundreds of stores and multiple chain formats established a template for studying cost-shock pass-through at scale.

The paper also makes a foundational contribution to the study of tax avoidance and geographic substitution. By showing that cross-shopping offsets more than half of the in-city sales reduction, the authors demonstrate that the conventional win-win narrative for localized sin taxes (i.e., revenue if consumers keep buying, health benefits if they stop), is empirically untenable, with direct influence on subsequent policy discussions around tax design.

Third, the paper breaks new ground by linking beverage taxes directly to nutritional outcomes, showing that substitution toward high-calorie untaxed products causes nutritional improvements to lag behind raw quantity reductions. This is an important finding for how researchers and policymakers evaluate the welfare effects of sin taxes.

Finally, the paper’s finding that low-income households reduce consumption less, not due to lower price sensitivity but due to limited transportation access, has challenged received wisdom and opened a productive line of inquiry into mobility and consumer response to policy interventions.”

Two other excellent papers were named finalists for the 2026 Weitz-Winer-O’Dell Award:

• “,” by Mike Palazzolo and Adithya Pattabhiramaiah
• “,” by Eesha Sharma, Stephanie Tully, and Cynthia Cryder

The authors will be honored at the 2026 ��������� Summer Academic Conference in Denver, Colorado, on July 24–26, 2026, as well as the virtual portion of the conference on July 20.

Go to the Journal of Marketing Research

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This award honors outstanding research that produces both credible and useful knowledge that can be applied to benefit society. A diverse team of scholars with input from dozens of subject matter expert reviewers selected the winners out of a pool of over 30 nominations. The winning work exemplifies the that support the general notion of “better marketing for a better world.” These principles include:

1. Service to Society: Development of knowledge that benefits business and the broader society, locally and globally, for the ultimate purpose of creating a better world.
2. Valuing Both Basic and Applied Contributions: Contributions in both the theoretical domain to create fundamental knowledge and in applied domains to address pressing and current issues.
3. Valuing Plurality and Multidisciplinary Collaboration: Diversity in research themes, methods, forms of scholarship, types of inquiry, and interdisciplinary collaboration to reflect the plurality and complexity of business and societal problems.
4. Sound Methodology: Research that implements sound scientific methods and processes in both quantitative and qualitative or both theoretical and empirical domains.
5. Stakeholder Involvement: Research that engages different stakeholders in the research process, without compromising the independence of inquiry.
6. Impact on Stakeholders: Research that has an impact on diverse stakeholders, especially research that contributes to better business and a better world.
7. Broad Dissemination: Diverse forms of knowledge dissemination that collectively advance basic knowledge and practice.

Funded via support from the ��������� and EBSCO, the award is co-sponsored by the Sheth Foundation and presented in cooperation with . Both Distinguished Winners and Winners receive grant money to continue their efforts in the field. The 2026 winners include:

Distinguished Winners

• Bernardo Andretti, Yan Vieites, Larissa Elmor, and Eduardo B. Andrade, “” | Journal of Marketing
• Linda Court Salisbury, Gergana Y. Nenkov, Simon J. Blanchard, Ronald Paul Hill, Alexander L. Brown, and Kelly D. Martin, “” | Journal of Marketing

Winners

• Melanie S. Brucks, Jacqueline R. Rifkin, and Jeff S. Johnson, “” | Nature
• Siddharth Sharma, Justin Frake, and Jared Watson, “” | Marketing Science
• Christopher P. Blocker, Joseph P. Cannon, and Jonathan Z. Zhang, “” | Journal of the Academy of Marketing Science
• Huachao Gao, Xin (Shane) Wang, Xi Li, and June Cotte, “” | Journal of Marketing Research

Finalists

• Lama Lteif, Helen van der Sluis , Lauren G. Block, Luca Cian, Vanessa M. Patrick, and Maura L. Scott, “” | Journal of Public Policy & Marketing
• Linda Alkire, Laura Hesse, Amir Raki, Silke Boenigk, Sertan Kabadayi, Ray Fisk, and Andrés Mora, “” | European Journal of Marketing
• Corinne M.K. Hassler, Martin Mende, Maura L. Scott, and Lisa E. Bolton, “” | Journal of Marketing
• Szu-chi Huang, Michal Maimaran, and Daniella Kupor, “” | Journal of Marketing Research

���������t the ��������� (���������)

As the leading global professional marketing association, the ��������� is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The ��������� is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the ��������� fosters a vibrant community of marketers. The association’s philanthropic arm, the ���������’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. 

��������� views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about ���������’s learning programs and certifications, conferences and events, and academic journals at ���������.org.

���������t the Sheth Foundation 

Founded by Dr. Jagdish & Madhu Sheth, the Sheth Foundation supports the academic scholarship, publications, education, and research of tax-exempt, publicly-supported educational organizations, primarily focusing on the discipline of marketing, by providing support to grant awarding Recipient Organizations.

���������t Responsible Research in Business and Management (RRBM) 

Responsible Research for Business and Management (RRBM) is dedicated to inspiring, encouraging, and supporting credible and useful research in the business and management disciplines.

The post ���������-EBSCO-RRBM Award for Responsible Research in Marketing | 2026 Winners Announced appeared first on ���������.

Shiri Melumad and Robert J. Meyer have been selected to receive the 2025 Paul E. Green/Vithala R. Rao Award for their article, “,” which appeared in the April 2025 issue (Volume 62, Issue 2) of Journal of Marketing Research.

The Paul E. Green/Vithala R. Rao Award recognizes the Journal of Marketing Research article published in the previous full calendar year that shows or demonstrates the most potential to contribute significantly to the practice of marketing research and research in marketing. All Journal of Marketing Research articles published in the the previous calendar year are eligible for the award. This year’s selection committee included Brett R. Gordon (Northwestern University), Rebecca K. Ratner (University of Maryland), and Kapil R. Tuli (Singapore Management University). The committee noted:

“This article examines a crucial question: What factors impact the degree to which consumers develop accurate versus biased interpretations of the news? Through a series of rigorous studies, the results show that listening to rather than reading a news story leads consumers to develop more biased perceptions of it. The findings suggest that consuming information by listening instead of reading can systematically skew interpretations toward more negative, risk-focused views of products and issues—potentially altering decisions about what to buy, trust, or avoid.

Given the ubiquity of modalities through which individuals consume news content worldwide, this article has potential to impact practitioners and scholars, including through further research on how different modalities impact the accuracy of consumers’ understanding of the news.”

Four other excellent articles were named finalists for the 2025 Paul E. Green/Vithala R. Rao Award:

• “,” by Rachel Gershon, Alicea Lieberman, and Sydney E. Scott
• “,” by Mike Palazzolo, Zoey Hu, Kusum Ailawadi, and Adithya Pattabhiramaiah
• “,” by Verena Schoenmueller, Simon J. Blanchard, and Gita Venkataramani Johar
• “,” by Muzeeb Shaik, John P. Costello, Mike Palazzolo, Adithya Pattabhiramaiah, and Shrihari Sridhar

The authors will be honored at the 2026 ��������� Summer Academic Conference in Denver, Colorado, on July 24–26, 2026, as well as the virtual portion of the conference on July 20.

Go to the Journal of Marketing Research

The post Shiri Melumad and Robert J. Meyer Win the 2025 Paul E. Green/Vithala R. Rao Award appeared first on ���������.

The Journal of Interactive Marketing Best Paper Award honors the best Journal of Interactive Marketing article published in a given calendar year. The award is given to an article that has made a significant contribution to the advancement of the practice of marketing. Editorial Board Members, Associate Editors, and Advisory Board Members vote for the best paper in an initial round, and the papers that receive the most votes are considered by a smaller committee that chooses the winner.

The winners of the 2025 award are Margherita Pagani and Yoram (Jerry) Wind for their article, “,” published in the February 2025 issue of Journal of Interactive Marketing. The award committee, composed of Yakov Bart (Northeastern University), Ana Valenzuela (Baruch College), Sonja Gensler (University of Münster), and Peeter Verlegh (Vrije Universiteit Amsterdam) stated:

“Pagani and Wind wrote a groundbreaking paper that uses an unconventional and highly original combination of qualitative and quantitative methods to develop a framework for understanding and studying the use of AI in the creative process. Beyond its theoretical contribution and methodological innovation, the paper presents a highly practical tool for marketers seeking to incorporate or expand the use of AI in creating new work. By selecting this paper as the winner of the 2025 Journal of Interactive Marketing Best Paper Award, the committee wants to reward the quality and contribution of the article, but also aims to promote its impact on practice and its use in scholarly work on AI in marketing.”

Margherita Pagani is a globally recognized scholar and thought leader in artificial intelligence for business, digital innovation, and marketing transformation. She is Professor at SKEMA Business School and Founding Director of the SKEMA Center for Artificial Intelligence. She previously held academic appointments at Bocconi University and emlyon Business School, and has been a visiting scientist at the Massachusetts Institute of Technology (MIT) Sloan School of Management, the University of Singapore, Georgetown University, UCLA, and Redlands University.

Her research explores how artificial intelligence is reshaping consumer experiences, business creativity, digital media platforms, metaverse ecosystems, and service innovation through robotics and emerging technologies. Combining expertise in technology, marketing, and strategic management, her work contributes to future-oriented business transformation and innovation.

Professor Pagani is the author of several influential books, two encyclopedias, and numerous highly cited publications in leading international journals, including MIS Quarterly, Harvard Business Review, MIT Sloan Management Review, British Journal of Management, Journal of Interactive Marketing, International Journal of Electronic Commerce, Journal of Business Research, Information & Management, Industrial Marketing Management, Psychology & Marketing, and Technological Forecasting and Social Change.

Yoram (Jerry) Wind joined Wharton in 1967 with a doctorate from Stanford and since 2017 has been the Lauder Professor Emeritus and Professor of Marketing. Since then, he’s continued his active research, publication, lecturing and advising of profit and nonprofit organizations. Among his many innovations at Wharton, he founded the Wharton “Think Tank” – The SEI Center for Advanced Studies in Management and directed it for three decades. He led the development of the Wharton Executive MBA, the Lauder Institute, the new MBA curriculum of 1990, the Wharton Fellows, Wharton School Publishing, and various research programs including The Value of Marketing and The Future of Advertising. He has edited top marketing journals and published over 300 articles, manuscripts, and chapters. He authored, coauthored, or edited 31 books.

He received four major marketing awards: Buck Weaver, the Charles Coolidge Parlin Marketing Research Award, Converse, and the ���������/Irwin Distinguished Educator Award. He was inducted into the inaugural group of ��������� Fellows. He was one of the original Legends in Marketing, with an eight-volume anthology published by Sage in (2014) and republished in (2025).

The article will be recognized at the 2026 ��������� Summer Academic Conference.

2025 Finalists

The other excellent finalists for the award are:

• “,” by Neil Bendle, Paul Farris, Raj Venkatesan, and J. Andrew Petersen
• “,” by Seema Bhardwaj, Ritika Chopra, Naveen Donthu, and Pooja Choudhary
• “,” by Inyoung Chae, David A. Schweidel, Theodoros Evgeniou, and V. Padmanabhan

Go to the Journal of Interactive Marketing

The post Margherita Pagani and Jerry Wind Win 2025 Journal of Interactive Marketing Best Paper Award appeared first on ���������.

Chicago, IL— The 2026 ��������� Marketing and Public Policy Conference (MPPC) will take place May 16-18, 2026 in Ottawa, Ontario. The theme for this year’s conference is: Global Voices, Shared Challenges: Marketing and Policy Beyond Borders.

The event focuses on fostering collaboration between academic and policy leaders to develop evidence-based strategies that drive resilience and societal impact. Discussions will explore marketing innovation, policy development, and real-world applications that contribute to public well-being. This conference is an opportunity for professionals from government, industry, and academia to examine the intersection of marketing and public policy. 

Around the world, marketing scholars, policymakers, and societal decision-makers are grappling with complex, interdependent challenges—from climate change and health inequities to data privacy and financial inclusion. These issues cross national, disciplinary, and institutional borders, and addressing them requires a collective, boundary-spanning approach. Recognizing and challenging these boundaries is essential to fostering more inclusive, innovative, and impactful research. Explore research that examines the scope of marketing & public policy scholarship and reflects a diverse range of voices, disciplines, contexts and methodologies to address shared challenges and drive impactful marketing and public policy solutions.

Register for the 2026 Marketing & Public Policy Conference

Dates and Location

May 16-18, 2026

The Westin Ottawa 

11 Colonel By Drive, Ottawa, Ontario, Canada, K1N 9H4

Keynote Speaker

Straight from the Heart: A Fireside Chat with the Honourable Jean Chrétien, Former Prime Minister of Canada (1993-2003)

Topics

• Walking Together: Reconciliation, Economic Inclusion and Indigenous-Led Research Practices
• Teaching to Inspire: A Workshop on Prosocial Marketing Pedagogy
• Engagement with Public Policy Makers: Researcher Insights
• Research in Public Policy and Marketing: Revisiting & Redoubling Our Best, From Our Roots to Real-Time Challenges and Opportunities
• Research in Public Policy and Marketing: Revisiting & Redoubling Our Best, From Our Roots to Real-Time Challenges and Opportunities

Plenary Session featuring Speaker Teresa Marques, President & CEO, Rideau Hall & Foundation/Fondation, Rideau Hall 

Co-Chairs

Thank you to this year’s Conference Co-Chairs: Monica LaBarge, Queen’s University; 

Jacob Brower, Queen’s University; Michael Mulvey, University of Ottawa

Register

Register for the event at ���������.org.  

For questions or media credentials for this event, please contact Amy Gwiazdowski, VP of Communications.

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���������t the ��������� (���������)

As the leading global professional marketing association, the ��������� is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The ��������� is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the ��������� fosters a vibrant community of marketers. 

The association’s philanthropic arm, the ���������’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The ��������� Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact. 
��������� views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about ���������’s learning programs and certifications, conferences and events, and scholarly journals at ���������.org.

The post 2026 ��������� Marketing and Public Policy Conference to Take Place in Ottawa appeared first on ���������.

The annual Sheth Foundation/Journal of Marketing Award honors a Journal of Marketing article that has made long-term contributions to the field of marketing. An article is eligible for consideration to receive the award in the fifth year after its publication. The criteria for selection include the quality of the article’s contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing.

The winners of the 2026 Sheth Foundation/Journal of Marketing Award are Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler, and Simona Botti for their article, “” (Volume 85, Issue 1).

The selection committee, composed of Tülin Erdem (New York University), Harald van Heerde (University of New South Wales), and Marc Fischer (University of Cologne), noted:

“We are delighted to announce that ‘Consumers and Artificial Intelligence: An Experiential Perspective,’ by Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler, and Simona Botti, published in the Journal of Marketing in 2021, has been selected as the winner of the 2026 Sheth Foundation/Journal of Marketing Award. Selected from a highly competitive set of four finalists, the winning article was recognized for its exceptionally strong long-term contribution to marketing theory and practice by conceptualizing how AI reshapes consumer decision-making and marketplace relationships. The article was the first to ask a question that is both urgent and fascinating: ‘What kind of consumer experiences does AI give rise to?’ and addressed this question with a comprehensive and agenda-setting new conceptual framework integrating insights from marketing research with technological, psychological, and sociological perspectives. Since its publication, the article has been widely cited across disciplines, with over 1,500 Google Scholar citations as of April 2026. Given the exponential rise of AI in marketing and the thought-provoking predictions the paper made about how AI would affect consumer research, it was clearly a case of exactly the right paper at the exactly right time, and therefore a very worthy recipient of the 2026 Sheth Foundation/Journal of Marketing Award.”

A summary of this groundbreaking article is available here.

The authors will be honored at the 2026 ��������� Summer Academic Conference, July 24-26 in Denver, CO. Previous recipients of this award can be found here.

The other excellent finalists for the award were:

• “,” by Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee, and David Gal
• “,” by Joseph C. Nunes, Andrea Ordanini, and Gaia Giambastiani
• “,” by Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar, and Ashley Goreczny

Go to the Journal of Marketing

The post Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler, and Simona Botti Win the 2026 Sheth Foundation/Journal of Marketing Award appeared first on ���������.

Chicago, IL—This May, the ��������� (���������) is hosting new learning opportunities for marketers. ���������’s professional development offerings are designed to meet marketers where they are, whether it’s looking to deepen expertise or explore the latest trends shaping the future of marketing, the goal is to enable marketers to expand their knowledge base in accessible ways.

For additional information and registration details for virtual trainings, bootcamps, and conferences, visit . If you have questions about any of ���������’s learning opportunities, please reach out for more information. 

Virtual Trainings, Bootcamps & Webinars

Interpreting and Presenting Your Social Media Analytics

May 6, 2026 | 10:00 AM – 12:00 PM CDT

Virtual Training | 2 Hours | Intermediate

When it comes to social media analytics, it is easy to get caught up in all of the metrics and forget about the story. What are the metrics telling you and how can and should you use this information to guide your future planning and decisions? In this session, learn how to effectively analyze social media data and extract meaningful insights to better communicate key findings in a clear, concise, and actionable manner to your various stakeholders.

AI-Powered ABM That Targets Accounts Ready to Buy

May 6, 2026 | 12:00 PM – 1:00 PM CDT

Sponsored Webinar

Firmographic filters tell you who looks like a customer. They do not tell you who is actively researching, comparing vendors, or ready to engage right now. That gap is where ABM budget goes to die, and when conversion rates suffer, sales stops trusting the list entirely. If sales is ignoring your account lists and your campaign ROI is hard to defend, the problem is not your strategy. It is the data underneath it. We will show you exactly how buyer intent signals transform ABM from a targeting exercise into a revenue engine, covering everything from account selection to activation timing to messaging that meets buyers where they are. 

Digital Marketing Copywriting – May 2026

May 7 – June 18, 2026

Small Group Learning | Online | 6 Weeks 

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media, blogs and email. You’ll learn how to drive action by using powerful, emotive copy and how to explain complicated or technical details of your products in accessible ways. We’ll look at how today’s leading companies use words to shape their brand, convey their purpose and motivate people to become customers. Plus, you’ll leave ready to write the perfect headline and produce content people actually want to read.

How Should We Teach AI Marketing?

May 12, 2026 | 12:00 PM – 1:00 PM CDT

Sponsored Webinar 

This session offers a practical framework for the AI competencies that matter most in marketing today—drawn from both academic and industry perspectives—and three concrete approaches for building them into your courses next semester. The session includes a live demo of an AI marketing simulation. 

Mailed It! An Email Strategy Workshop

May 13, 2026 | 10:00 AM – 12:00 PM CDT

Virtual Training | Online | 2 Hours

Email is still one of the most personal and actionable tools we have, but only when we write with the reader in mind. This session teaches participants what it takes to break through crowded inboxes. Join strategy experts to create content people actually want as well as proven writing techniques that improve clarity, increase engagement, and support real action. We’ll cover everything from subject lines and from-names to simple language, structure, visual hierarchy, and links. You’ll leave with a repeatable system for crafting emails that people want, understand, and respond to.

Magazine Sneak Peek: What “Human or AI?” Looks Like in Practice

May 13, 2026 | 12:00 PM – 1:00 PM CDT

Sponsored Webinar

The “AI will change everything” conversation isn’t useful anymore. Marketers know change is coming. What they need is a clearer picture of what to do with that. The Customer Engagement Magazine: Human or AI? is a new print magazine exploring one of the defining questions in modern marketing, across three lenses: data, personalization, and risk. Before Issue 1 ships in June, we’re hosting a live webinar with two guests who are living this conversation from very different angles: an ex-Forrester analyst who has spent over a decade advising enterprise brands on data strategy, and a senior marketing practitioner at a Fortune 500 brand who is navigating AI adoption from inside the firewall.

Turn Brand Authenticity Into Marketing Performance

May 14, 2026 | 10:00 AM – 12:00 PM CDT

Virtual Training | 2 Hours

Being purpose-driven is a strategic advantage for brands looking to build trust, loyalty, and long-term impact. In this interactive webinar, participants will learn how to define, articulate, and activate their brand’s purpose in a way that feels authentic and aligned with business goals.

We will explore how purpose shows up across messaging, content, campaigns, and customer experience without feeling performative or forced. Through real-world examples and practical exercises, this session will help marketers move beyond surface-level storytelling and into purpose-led marketing that connects and converts.

Using AI Personas to Accelerate Market Research

May 20, 2026 | 10:00 AM – 12:00 PM CDT

Virtual Training | 2 Hours

Traditional marketing research often cannot keep pace with the speed of campaign development, creative testing, and product innovation. This two-hour virtual workshop explores how AI-powered synthetic personas and focus groups enable marketers to generate faster, lower-cost, and more scalable insights. Participants will learn how to build synthetic personas, simulate focus group discussions, test ad creative, and generate and evaluate AI-generated product concepts before committing to full research investments. The session highlights the strategic benefits of synthetic research, including speed, cost efficiency, and emerging evidence of strong alignment with human responses in early-stage, text-based research. Attendees will leave with a practical framework for integrating AI-enabled research into everyday marketing, creative, and innovation workflows.

The Brief Is Broken: How to Get What You Actually Need From Internal Teams

May 20, 2026 | 12:00 PM – 1:00 PM CDT

Sponsored Webinar

Most marketing teams don’t have a creativity problem, they have a clarity problem. Vague briefs, last-minute requests, and endless revisions are slowing everything down and frustrating everyone involved. In this session, we’ll break down why the traditional marketing brief fails and what high-performing teams do instead to get better inputs, faster approvals, and stronger outcomes. 

The Marketer’s Quick Start Guide to Claude

May 27, 2026 | 10:00 AM – 12:00 PM CDT

Virtual Training | 2 Hours

As the AI tool every marketer is talking about, Claude has seen significant feature growth and capabilities. Now is the perfect time to realize the enhanced benefits of using this platform beyond basic prompts and put it to proper use. In this two-hour interactive session, you will be guided through Claude’s most useful features, starting with the fundamentals and quickly progressing to the tools that deliver the biggest productivity gains. Learn how to give Claude persistent memory of your brand, teach it your processes, and connect it to the tools you already use. The session will focus on Projects, Skills, and Cowork: the features that turn Claude from a simple chatbot into an always-on AI colleague. After this session, you will have Claude actively working on content production, research, campaign management, reporting, and admin. You will also leave with a downloadable PDF guide that recaps everything covered, so you can implement it all straight away.

Seamless on Paper, Fractured in Practice: Building Omnichannel for Where Marketing Is Going 

May 28, 2026 | 12:00 PM – 1:00 PM CDT

Online | ��������� Members Only Event

In this members-only webinar, academic researchers and industry practitioners will explore what it takes to build and evolve an omnichannel strategy in a landscape that won’t hold still. The conversation will move from the challenges practitioners are navigating today — measurement gaps, channel investment decisions, organizational alignment — to the questions that will define omnichannel marketing in the years ahead, including the role of AI, the future of identity resolution, and how to lead through uncertainty without waiting for perfect data. Attendees will leave with sharper frameworks for the decisions they’re already facing and a clearer view of where to focus next. 

LinkedIn Learning 

Online | 4 Hours | Beginner

���������’s Generative AI for Marketing Professionals Certificate course is available on the LinkedIn Learning platform. Generative AI is revolutionizing marketing and content creation. This new learning path equips marketers with the essential skills they need to harness AI tools responsibly, from prompt engineering fundamentals to creating authentic content and developing strategic AI implementation plans. Learners will acquire practical applications that will help boost productivity and drive innovation in their work. 

Upcoming Conference

2026 ��������� Marketing and Public Policy Conference

May 16-18, 2026 in Ottawa, Ontario

Theme–Global Voices, Shared Challenges: Marketing and Policy Beyond Borders

Around the world, marketing scholars, policymakers, and societal decision-makers are grappling with complex, interdependent challenges—from climate change and health inequities to data privacy and financial inclusion. These issues cross national, disciplinary, and institutional borders, and addressing them requires a collective, boundary-spanning approach. Recognizing and challenging these boundaries is essential to fostering more inclusive, innovative, and impactful research. Explore research that examines the scope of marketing & public policy scholarship and reflects a diverse range of voices, disciplines, contexts and methodologies to address shared challenges and drive impactful marketing and public policy solutions.

Join us in Ottawa, Ontario–the first time this conference has been held outside the United States–May 16-18, 2026, to amplify global voices, address shared challenges, and increase the impact of marketing and policy research. 

Register for the 2026 Marketing & Public Policy Conference

2026 ��������� Junior Scholars Workshop

May 14-16, 2026

Ottawa, Ontario

Discover opportunities to build your network, gain feedback on research from mentors, and learn from panel sessions at the 2026 Junior Scholar Workshop. This three-day intensive program will be held on May 14-16 in Ottawa, Ontario, prior to the 2026 Marketing and Public Policy Conference. The workshop is designed to provide attendees with skills, insights and inspiration on how to use research to address important social issues and create positive impact. Join to learn from leading experts in the field, who will share their experiences and best practices. Additionally, you will get the opportunity to present your research ideas, receive constructive feedback from senior faculty members and network with other junior scholars who share your passion for data-driven social change. 

Why learn with the ���������? 

The ��������� is the premier community for marketing professionals offering training, research, and industry guidance. Continue your journey with Digital Marketing courses and professional credentials.

The ��������� is dedicated to helping marketers advance their careers through expert-led courses that deliver the latest trends, insights, and actionable skills. Our courses offer the flexibility and depth marketers need to thrive in an ever-evolving industry. Explore more ��������� learning opportunities. 

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���������t the ��������� (���������)

As the leading global professional marketing association, the ��������� is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The ��������� is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the ��������� fosters a vibrant community of marketers. 

The association’s philanthropic arm, the ���������’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The ��������� Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact. 

��������� views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about ���������’s learning programs and certifications, conferences and events, and scholarly journals at ���������.org.

The post May Learning Opportunities and Events at the ��������� appeared first on ���������.

Paurav Shukla, Veronica Rosendo-Rios, and Dina Khalifa have been selected as the recipients of the annual S. Tamer Cavusgil Award for their article, “” which appeared in the March 2025 issue of Journal of International Marketing.

The award honors a Journal of International Marketing article from the most recent calendar year (2025) that has made the most significant contribution to the advancement of the practice of international marketing management. The committee overseeing the selection process included Ayşegül Özsomer (Koç University), Goksel Yalcinkaya (University of New Hampshire), and Stanford Westjohn (University of Alabama). The committee stated,

“This article deserves the Cavusgil award due to its timely exploration of brand activism. The authors provide a nuanced understanding of brand activism’s effects. They offer fresh theory by linking schema change to brand origin and self–brand connection. The research demonstrates that activism can act as a catalyst for schema change, helping global brands with a perceived negative brand origin improve their market position, regardless of consumers’ prior attitude valence toward the issue.

In contrast, global brands with a positive origin only reap the benefits of activism when their stance directly aligns with consumers’ prior attitudes. Ultimately, the study highlights under what conditions brand activism is beneficial and when it is not, offering practical guidance to brand managers on when to engage in brand activism. The paper gives managers clear guidance on when activism pays off, especially for brands from less favored countries.”

Paurav Shukla is Professor of Marketing and Head of Research for the Digital and Data Driven Marketing Department at the Southampton Business School, University of Southampton, UK. His research interests include cross-cultural consumer behavior, luxury marketing and branding, health policy, and international marketing with a particular focus on emerging markets. He is one of the most cited academic scholars in the past five years in the luxury branding domain and is included in the top 2% of scientists globally. Paurav’s career began in industry, and he continues to work hand-in-hand with academic institutions and corporate organizations including not-for-profit organizations in the capacity of visiting professor, advisor, and board of directors. He has published many articles in top-tier academic journals, chapters to edited books, and popular accounts of his work and views appear in mainstream press regularly. He has been delivering corporate training, teaching, and consulting assignments for various organizations in the Europe, Asia, and Africa.

Veronica Rosendo-Rios is a faculty member at the Universidad Pontificia Comillas-ICADE, Spain. She holds a PhD in Marketing (Business Economics; Universidad Rey Juan Carlos). She has completed studies in Business Administration, English Philology, Executive-MBA (Universidad Pontificia Comillas), and Postgraduate Course in Statistical Techniques and Quantitative Research Methodology (Universidad Politécnica de Madrid), as well as an Executive Program in Business Analytics (Universidad Pontificia Comillas). She teaches at the Faculties of Business and Law. She has more than a decade of corporate experience at the headquarters of multinational companies, such as Sony (UK), Johnson & Johnson (UK), and EDS (UK), among others. She has previously taught at various universities (CUNEF and URJC, among others) and she has carried out research stays at various universities such as King’s College (UK), University of Salento (Italy), and Southampton University (UK). She has participated in various research projects, both national (funded by the Ministry of Foreign Affairs, AECID, etc.) and international (funded by the EU), which cover multiple institutions in various countries. Her work has been published in national and international journals such as Journal of International Marketing, Psychology & Marketing, Journal of Business Research, International Business Review, etc. She has also won several awards for her research in the area of international marketing and she regularly participates in national and international conferences.

Dina Khalifa is a Senior Lecturer/Course Leader MA Luxury Brand Management at Regent`s
University London and a Senior associate at University of Cambridge Institute for
Sustainability Leadership (CISL). Her research focuses on luxury branding and consumption,
brand activism, and social inclusion in the luxury sector. She has been awarded the
Prestigious Prince of Wales Global sustainability fellowship at CISL, where she looked into
the role of the luxury sector in fostering social inclusion.

The authors will be honored at the 2026 ��������� Summer Academic Conference, July 24-26 in Denver, CO. View a list of past S. Tamer Cavusgil Award winners here.

Go to the Journal of International Marketing

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The annual Shelby D. Hunt/Harold H. Maynard Award recognizes the Journal of Marketing article published in the last calendar year (2025) that has made the most significant contribution to marketing theory. The 2025 winners are Esther Uduehi, Julian K. Saint Clair, and Rowena Crabbe for their article, “” (November 2025).

The selection committee, composed of Maura L. Scott (Chair, Arizona State University), Linda L. Price (University of Wyoming), and Ajay Kohli (Georgia Institute of Technology) noted:

“This refreshing and thought-provoking research encourages scholars to consider consumers’ multiple, intersecting identities when building theory. The paradigm-shifting article challenges the marketing discipline to incorporate understudied consumer segments and, more generally, consumers’ multiple identities in theory development. The in-depth web appendix provides valuable tools for researchers to use when capturing consumers’ lived experiences.  In doing so, the author team helps the field see how meaningful inclusion of multiple identities of consumers can result in more nuanced theory-building in marketing.”

The authors will be honored at the 2026 ��������� Summer Academic Conference, July 24-26 in Denver, CO. Previous recipients of this award can be found here.

Read an in-depth summary of the winning article here.

The other excellent finalists for the award were:

• “,” by Michael Braun and Eric M. Schwartz
• “,” by Lili Wang and Maferima Touré-Tillery

Go to the Journal of Marketing

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Yuliya Strizhakova, Robin A. Coulter, and Linda L. Price have been selected as the recipients of the annual Hans B. Thorelli Award for their article, “,” which appeared in the December 2008 issue (Vol. 16, No. 4) of Journal of International Marketing. The Hans B. Thorelli award honors a Journal of International Marketing article published 5+ years ago that has made the most significant and long-term contribution to international marketing theory or practice.

The committee overseeing the selection process included Ayşegül Özsomer (Koç University), Petra Riefler (Boku University), and Carlos Sousa (Molde University College). The committee stated:

“The paper makes an enduring theoretical and empirical contribution to global consumer research. It has advanced our understanding of branding in the global marketplace by examining how beliefs about global brands relate to the importance consumers place on branded products. It conceptualizes consumer belief in branded products as a passport to global citizenship and examines how this belief shapes the importance consumers place on branded products across developed and developing cultures. The inclusion of both developed and developing country contexts strengthens the generalizability and relevance of the findings, addressing an important gap in the global branding literature.

Furthermore, the paper’s consistently high citation rate—both in absolute terms and when adjusted for years since publication—underscores its continued importance within the field. Conducted during a period of rapid market globalization, the study has resonated widely in international marketing, with subsequent research building on the concept of consumer global citizenship and its implications for global marketers. Overall, it represents a rigorous, conceptually innovative, and impactful contribution to international marketing research. Today, amid growing relocalization trends, this lens remains timely for understanding how global beliefs shape consumer behavior and brand preferences.”

Yuliya Strizhakova is Associate Professor of Marketing, School of Business – Camden at Rutgers University. Strizhakova’s research focuses on global marketing and consumer behavior, global branding, environmental sustainability, and consumer well-being. She serves as an Associate Editor at Journal of International Marketing, Journal of Business Research, and Journal of Global Marketing. Her research has been published in leading journals, such as Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of International Marketing, International Journal of Research in Marketing, and Journal of Business Ethics, among others.

Robin A. Coulter is Emerita Professor of Marketing, VOYA Financial Fellow, and Department Head of Marketing at the School of Business at the University of Connecticut and Extraordinary Professor in the Faculty of Economic and Management Sciences at University of Pretoria, South Africa. Coulter’s scholarship focuses on consumer behavior issues with strategic marketing implications. Her research employs qualitative and quantitative methods to address branding in a global world, cross-cultural and transformative consumer behavior, global citizenship, behavioral pricing, and advertising effectiveness.

Her work has appeared in an array of marketing-focused journals, including Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of International Marketing, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Advertising, and Journal of Advertising Research, and she was the editor of the Zaltman Metaphor Elicitation Technique, Legends of Marketing: Gerald Zaltman. Coulter is an ��������� Fellow (2023) and served as President (2015−2016) and member of the Executive Committee (2013−2017) of the ��������� Academic Council. She is a Brands and Brand Relationships Institute Fellow, as well as an active member of the ��������� and the Association for Consumer Research.

Linda L. Price is Professor of Marketing and Dick and Maggie Scarlett Chair of Business Administration at University of Wyoming, her alma mater. Linda’s theory and multimethod research is published in top marketing and business journals and many of her papers are considered seminal, introducing new constructs to the field. Her research has garnered over 32,000 citations. Much of her scholarship has been published with her beloved PhD students. She examines consumer and collective practices and identities, adaptation and change, materiality, and network interactions with applications for services, consumer and customer experience, sustainability and consumer well-being.

She serves on the ��������� Foundation Board, the BMBW Board, and the advisory board for the Sheth Foundation among others. She also serves on several other advisory or editorial review boards for leading marketing journals including Journal of Marketing, Journal of Consumer Research, Journal of Service Research and Journal of Public Policy & Marketing among others. Linda has received many awards including ���������-Irwin-McGraw-Hill Distinguished Marketing Educator, Association for Consumer Research Fellow, ��������� Fellow, ��������� V. Kumar Doctoral Student Mentorship Award, Academy of Marketing Science Distinguished Educator, Society for Marketing Advances Distinguished Scholar. Select prior service includes editing Journal of Consumer Research, President of Association for Consumer Research, President of ��������� Academic Council, and the Academy of Marketing Science Board of Governors.

The authors will be honored at the 2026 ��������� Summer Academic Conference, July 24-26 in Denver, CO. View past winners of this award here.

Go to the Journal of International Marketing

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