Editorial Mission
Journal of International Marketing is dedicated to advancing international marketing practice, research, and theory. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal’s prime objective is to bridge the gap between theory and practice in international marketing.
Impact factor: 4.2
Five-year impact factor: 5.7
Citescore: 9.9
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Recommended Reading
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Research Insight
What Do International Consumers Think of AI-Translated Videos?
While AI translation offers efficiency and scalability, a question remains: how do consumers perceive AI-translated videos compared to those produced by humans? This Journal of International Marketing study explores.
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Research Insight
Is Product "Coolness" the Same Everywhere?
According to this Journal of International Marketing study, what makes a product cool is defined differently across cultures.
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Special Issue
This Journal of International Marketing Special Issue takes a fresh look at brands and branding in an international context, exploring several forward-thinking branding topics and perspectives.
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JIM Insight Papers
Insight Papers are shorter manuscripts (under 4,000 words, including all components of the submission) designed for a faster peer review process compared with typical research articles. These papers focus on insights that would benefit from rapid dissemination or serve as a meaningful extension of an already-published article, providing additional contextual confirmation or disconfirmation.
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