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The “AI will change everything” conversation isn’t useful anymore. Marketers know change is coming. What they need is a clearer picture of what to do with that.

The Customer Engagement Magazine: Human or AI? is a new print magazine exploring one of the defining questions in modern marketing, across three lenses: data, personalization, and risk. 

Before Issue 1 ships in June, we’re hosting a live webinar with two guests who are living this conversation from very different angles: an ex-Forrester analyst who has spent over a decade advising enterprise brands on data strategy, and a senior marketing practitioner at a Fortune 500 brand who is navigating AI adoption from inside the firewall.

Specifically, we’ll explore

• Data – Why most personalization problems aren’t personalization problems at all, they’re data problems. And why the companies winning right now are the ones building an unstructured data strategy alongside the structured one they’ve had for years.
• Personalization – Where the line is between useful and uncomfortable, and how the best brands draw it. We’ll talk about zero-party and first-party data, what it means to make the customer the hero of the data exchange, and why your segmentation approach may be holding your AI capabilities back.
• Risk – What’s actually slowing AI adoption inside large organizations (hint: it’s not a lack of enthusiasm). We’ll talk about what risk management looks like in practice, why vendors often carry less risk than building in-house, and how teams can start small without stalling permanently.

What you’ll walk away with: This isn’t a panel of futurists. It’s a conversation between people doing the work, shaped by what the Human or AI? Magazine will explore in depth across its first three issues. You’ll leave with a clearer sense of where to start, what to stop debating, and how to bring your organization along.

Webinar airs at 12 PM CST and will be available on-demand for six months after airing.