Editorial Mission
Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing.
Impact factor: 7.8
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Recommended Reading
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Research Insight
Think Twice Before Marketing AI as "Better than Humans"
This Journal of Interactive Marketing study shows how companies should frame AI to avoid alienating certain consumers.
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Research Insight
Ad Retargeting is Overrated
Contrary to industry beliefs and platform-reported metrics, a Journal of Interactive Marketing study reveals that prospecting ads consistently outperform retargeting ads.
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Research Insight
Patients Trust AI More When the News Is Bad
Across five studies, a Journal of Interactive Marketing study finds a surprising pattern: people arelesswilling to follow AI recommendations when the diagnosis isgood news.
For Authors
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Award-Winning Research
German Zenetti and Koen Pauwels Win 2024 Journal of Interactive Marketing Best Paper Award
The winners of the 2024 Best Paper Award are German Zenetti and Koen Pauwels for their article, Amplifying Off-Site Purchases with On-Site Retail Media Advertising. Click here to learn more about the winning article and finalists.
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