Make Claude Your Colleague, Not Just Another Chatbot
As the AI tool every marketer is talking about, Claude has seen significant feature growth and capabilities. Now is the perfect time to realize the enhanced benefits of using this platform beyond basic prompts and put it to proper use.
In this two-hour interactive session, you will be guided through Claude’s most useful features, starting with the fundamentals and quickly progressing to the tools that deliver the biggest productivity gains.
Learn how to give Claude persistent memory of your brand, teach it your processes, and connect it to the tools you already use. The session will focus on Projects, Skills, and Cowork: the features that turn Claude from a simple chatbot into an always-on AI colleague.
After this session, you will have Claude actively working on content production, research, campaign management, reporting, and admin. You will also leave with a downloadable PDF guide that recaps everything covered, so you can implement it all straight away.
Online | May 27, 2026 | 10:00 a.m. – 12:00 p.m. (Central Time)
Key Takeaways
- Use Claude as a well-trained colleague on most projects
- Set up Claude’s agent tools to work for you through the day
- Gain insight into an advanced user’s best workflows
You will also received a PDF guide which recaps how to implement the things covered in the session.
Get 10% off pricing by purchasing 3 or more tickets for your group or team!
Users will be assigned once the purchase is complete.
Are you an Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to Journals, membership in networking communities and more.
Training Backed By Research
training is unique because of its data-backed approach. The Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
Why Claude, Why Now?
- Where Claude sits relative to ChatGPT, Copilot, and Gemini.
- What makes it different: longer context, stronger writing, agentic features.
- Setting expectations for what we will cover and what participants will leave with.
The Basics Done Properly
- Not ‘what is a prompt’ but the things most people get wrong.
- How to give Claude context effectively.
- How to get consistent, high-quality output every time.
- Quick wins that immediately improve results.
Projects: Your Always-On Brief
- Setting up a Project with custom instructions and knowledge files.
- How Projects give Claude persistent memory of your brand, tone, and processes.
- Live demo: building a Project for a marketing campaign.
- Participants set up their own Project (if following along)
Skills: Teaching Claude Your Processes
- What Skills are and why they matter for repeatable work.
- Demo: a content production Skill in action.
- How to build a Skill from your own best work.
- Participants plan or begin building their first Skill.
Cowork and Connectors: Claude as a Colleague
- Connecting Claude to Google Drive, Slack, email, and other tools.
- Scheduled tasks and Dispatch: handing Claude work to do on its own.
- Demo: a reporting or admin workflow running without manual input.
- What is possible now versus what is coming soon.
Real-World Marketing Workflows
- Rapid-fire examples across content, campaigns, reporting, research, and competitor analysis.
- Showing how Projects + Skills + Cowork combine into genuine daily workflows.
- Specific examples: repurposing content across channels, weekly performance summaries, campaign brief generation, competitor monitoring.
Will Francis
Will is on a mission to help marketers raise their game. He spent most of his career helping the world’s most loved brands and talent grow through social and digital media.
A former member of the MySpace team during its 2000s heyday, he later worked in major ad agencies before founding his digital agency Harkable in London. Since 2016 he has turned his focus to sharing years of experience through media and live appearances while delivering marketing lectures for the (US), Digital Marketing Institute (Global), UCD (Ireland) and CIM (UK).
He hosts ‘Ahead of the Game’, the Digital Marketing Institute’s marketing podcast, and is a published author of books about popular culture with Prestel (Penguin Random House). He lives in the Peak District in England with his co-author wife and two young sons.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
- Marketing managers, content marketers, social media managers, brand managers, and marketing coordinators
- Typically 2-10 years of experience in marketing roles
- People who have used ChatGPT or similar AI chatbots and want to move to something more capable
- People who understand basic prompting but have not explored more advanced AI features like agents, projects, or automations
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.
This training is not affiliated with, endorsed by, or sponsored by Anthropic PBC