Editorial Mission
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
Impact factor: 5.0
Scimago journal ranking: 7.415
蹤獲扦夥厙 Members have access to all Journal of Marketing Research articles via 蹤獲扦夥厙’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Recommended Reading
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Scholarly Insight
Linked for Success: How Board Interlocks Influence Marketing Power
This Journal of Marketing Research study shows how governance structures are powerful levers that can strengthen or diminish marketings strategic voice in a firm.
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Scholarly Insight
Referral Contagion: Capturing the Full ROI of Referral Programs
A Journal of Marketing Research study shows that referred customers go on to make between 31% and 57% more referrals than those acquired through other channels, revealing a simple way for marketers to attract more referrals overall.
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research Insight
Didnt "Have" Time or Didnt "Make" Time? Using the Right Language to Boost Consumer Motivation
This Journal of Marketing Research study shows that a simple linguistic shiftfrom I didnt have time to I didnt make timecan significantly increase motivation to reengage after failure.
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IMpact at jmr
From Pixels to Market Outcomes: A Framework for Image Analytics in Marketing
This article offers a practical framework for making sense of visual content in digital marketing. It shows how images can be analyzed at three levelsbasic visual properties, content elements such as products and people, and higher-level perceptions such as emotion and qualityand explains when each level is most useful for understanding performance.
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