Editorial Mission
Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy.
Impact factor: 4.7
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Recommended Reading
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REsearch dialogue
Inclusive Design
Journal of Public Policy & Marketing recently featured a research dialogue on the topic of disability, accessibility, and marketplace inclusion, with a focus on inclusive design—along with a teaching resource from University of Houston professor Vanessa Patrick.
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Research Insight
How Ridesharing Affects Alcohol Consumption and Drunk Driving
Researchers In a Journal of Public Policy & Marketing examined a large dataset of alcohol sales across several cities, finding that when ridesharing enters a market, alcohol sales at restaurants and bars increase by 10.1%.
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research Insight
How Simple Living Helps Consumers Weather Crises
A Journal of Public Policy & Marketing study finds that people who intentionally embraced simpler, less consumption-driven lifestyles before the Covid crisis were more resilient during it.
For Authors
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awards
2026 Thomas C. Kinnear/Journal of Public Policy & Marketing Award
T.J. Weber, Jeff Joireman, David E. Sprott, and Chris Hydock are the recipients of the 2026 Thomas C. Kinnear Award for their JPP&M article, “Differential Response to Corporate Political Advocacy and Corporate Social Responsibility: Implications for Political Polarization and Radicalization.â€
Additional Resources
Research Curations
- Bridging the Gap: Disability-Inclusive Corporate Social Responsibility as a Catalyst for Equitable Marketing Transformation
- JPP&M Articles on Political Activity, Marketing, and Public Policy
- A Call for Further Research at the Intersection of Race, Marketing, and Public Policy
- What Exactly Is Marketing and Public Policy?
- A Curation on Pharmaceutical Marketing and Agenda for Future Research
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