This award honors the best Journal of Marketing Research article published within the last calendar year.
History
The annual Paul E. Green/Vithala R. Rao Award recognizes the best Journal of Marketing Research article published in the last calendar year that shows or demonstrates the most potential to contribute significantly to the practice of marketing research and research in marketing. Originally named the Paul E. Green award, the award was renamed in 2025 to acknowledge the contributions of Professor Vithala R. Rao, one of Greens most prolific and accomplished students. The awards updated title reflects their extraordinary scholarly partnership and the indelible mark each has left on generations of marketing researchers.
Process
- The selection process begins with a nomination vote that is open to the Journal of Marketing Research Editorial Board (in this case inclusive of all Associate Editors, Advisory Committee members, and Editorial Review Board members as listed in the journal masthead). The nomination vote is conducted on all eligible papers via a survey disseminated by the 蹤獲扦夥厙 Editorial Staff (the survey will list all eligible articles in publication order). Each voter is allowed to select up to five articles.
- The articles receiving the highest number of votes are selected as finalists (generally five finalists will be selected, but the number of finalists may be slightly higher or lower depending on the final distribution of votes).
- The Editor in Chief will invite a three-member committee from JMR Coeditors and JMR Advisory Board members and confirm that each member is free of any conflict of interest. The pool of committee members may be increased to include former JMR Editors and Associate Editors if necessary.
- The author(s) of each finalist article will be asked to write a statement of up to 750 words in support of the nomination.
- The award committee will make the final award selection and notify the Editor in Chief who will announce it to the marketing community.
蹤獲扦夥厙 Foundation
As the philanthropic arm of the 蹤獲扦夥厙, the 蹤獲扦夥厙 Foundation champions individual marketers who are making an impact in our profession and community. We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.
Previous Recipients
2024
Szu-chi Huang, Michal Maimaran, and Daniella Kupor
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Volume 61, No. 6, December 2024
2023
Max J. Pachali, Marco J.W. Kotschedoff, Arjen Van Lin, Bart J. Bronnenberg, and Erica Van Herpen
Volume 60, No. 1, February 2023
2022
Zijun (June) Shi, Xiao Liu, and Kannan Srinivasan
Volume 59, No. 2, April 2022
2021
Srinivas Tunuguntla and Paul R. Hoban
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Volume 58, No. 1, February 2021
2020
Sungjin Kim, Clarence Lee, and Sachin Gupta
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Vol. 57, No. 5, October 2020
2019
A. Yeim Orhun and Mike Palazzolo
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Vol. 56, No. 1, February 2019
2018
Eva Ascarza
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Vol. 55, No. 1, February 2018
2017
Garrett A. Johnson, Randall A. Lewis and Elmar I. Nubbemeyer
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Vol. 54, No. 6, December 2017
2016
Navdeep Sahni
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Volume 53, No. 4, August 2016
2015
Liu (Cathy) Yang, Olivier Toubia, and Martijn G. de Jong
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Volume 52, No. 2, April 2015
2014
Eric T. Anderson and Duncan I. Simester
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Volume 51, Issue 3, June 2014
2013
Anja Lambrecht and Catherine Tucker
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Volume 50, No. 5, October 2013
2012
Song Yao, Carl F. Mela, Jeongwen Chiang, and Yuxin Chen
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Vol. 48, No. 1, December 2012
2011
Oliver J. Rutz and Randolph E. Bucklin
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Vol. 48, No. 1, February 2011
2010
Michael Trusov, Anand V. Bodapati, and Randolph E. Bucklin
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Vol. 47, No. 4, August 2010
2009
Gal Zauberman, B. Kyu Kim, Selin A. Malkoc, and James R. Bettman
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Vol. 46, No. 4, August 2009
2008
Anand Bodapati
“Recommendation Systems with Purchase Data”
Vol. 45, No. 1, February 2008
2007
Bart J. Bronnenberg, Sanjay K. Dhar, and Jean-Pierre Dub矇
“Consumer Packaged Goods in the United States: National Brands, Local Branding
Vol. 44, No. 1, February 2007
2006
Florian Zettelmeyer, Fiona M.Scott Morton, and Jorge Silva-Risso
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Vol. 43, No. 2, May 2006
2005
Peter S. Fader, Bruce G.S. Hardie, and Ka Lok Lee
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Vol. 42, No. 4, November 2005
2004
Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart
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Vol. 41, No. 1, February 2004
2003
Asim Ansari and Carl F. Mela
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Vol. 40, No. 2, May 2003
Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink
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Vol. 40, No. 4, November 2003
2002
Bart J. Bronnenberg and Catarina Sismeiro
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Vol. 39, No. 1, February 2002
2001
William R. Dillon, Thomas J. Madden, Amna Kirmani, and Soumen Mukherjee
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Vol. 38, No. 4, November 2001
2000
Carrie M. Heilman, Douglas Bowman, and Gordon P. Wright
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Vol. 37, No. 2, May 2000
1999
Marnik Dekimpe and Dominique Hanssens
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Vol. 36, No. 4, November 1999
1998
Venkatesh Shankar, Gregory S. Carpenter, and Lakshman Krishnamurthi
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Vol. 35, No. 1, February 1998
1997
Carl F. Mela, Sunil Gupta, and Donald R. Lehmann
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Vol. 34, No. 2, May 1997
1996
Peter S. Fader and Bruce G. S. Hardie
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Vol. 33, No. 4, November 1996
1995
Leonard M. Lodish, Magid Abraham, Stuart Kalmenson, Jeanne Livelsberger, Beth Lubetkin, Bruce Richardson, and Mary Ellen Stevens
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Vol. 32, No. 2, May 1995