This award recognizes Journal of Marketing Research articles that have made the most significant long-term contribution to marketing theory, methodology, and/or practice.
Eligibility
An article will be eligible for the Weitz-Winer-O’Dell Award in the fifth year after it was published in Journal of Marketing Research.
Process
- The selection process begins with a nomination 鈥渧ote鈥 that is open to the Journal of Marketing Research Editorial Board (in this case inclusive of all Associate Editors, Advisory Committee members, and Editorial Review Board members as listed in the journal masthead). The nomination vote is conducted on all eligible papers via a survey disseminated by the 萝莉社官网 Editorial Staff (the survey will list all eligible articles in publication order). Each voter is allowed to select up to five articles.
- The articles receiving the highest number of votes are selected as finalists (generally five finalists will be selected, but the number of finalists may be slightly higher or lower depending on the final distribution of votes).
- The Editor in Chief will invite a three-member committee from JMR Coeditors and JMR Advisory Board members and confirm that each member is free of any conflict of interest. The pool of committee members may be increased to include former JMR Editors and Associate Editors if necessary.
- The author(s) of each finalist article will be asked to write a statement of up to 750 words in support of the nomination.
- The award committee will make the final award selection and notify the Editor in Chief who will announce it to the marketing community.
Recognition and Benefits
The award will be presented at the upcoming Summer 萝莉社官网 Academic Conference.
萝莉社官网 Foundation
As the philanthropic arm of the 萝莉社官网, the 萝莉社官网 Foundation champions individual marketers who are making an impact in our profession and community. We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.
Previous Recipients
2025
Yiyi Li and Ying Xie
““
Vol. 55, No. 1, February 2020
2024
Martin Mende, Maura L. Scott, Jenny Van Doorn, Dhruv Grewal, and Ilana Shanks
鈥溾
Vol. 56, No. 4, August 2019
Oded Netzer, Alain Lemaire, and Michal Herzenstein
鈥溾
Vol. 56, No. 6, December 2019
2023
Eva Ascarza
鈥溾
Vol. 55, No. 1, February 2018
2022
Garrett A. Johnson, Randall A. Lewis, and Elmar I. Nubbemeyer
““
Vol. 54, No. 6, December 2017
2021
Navdeep Sahni
““
Vol. 53, No. 4, August 2016
2020
Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker
““
Vol. 52, No. 5, October 2015
2019
Seshadri Tirunillai and Gerald Tellis
““
Vol. 51, No. 4, August 2014
2018
Anja Lambrecht and Catherine Tucker
““
Vol. 50, No. 5, October 2013
2017
Jonah Berger and Katherine L. Milkman
““
Vol. 49, No. 2, April 2012
2016
Oliver J. Rutz and Randolph E. Bucklin
““
Vol. 48, No. 1, February 2011
2015
Michael Trusov, Anand V. Bodapati, and Randolph E. Bucklin
鈥溾嬧赌
Volume 47, Number 4, August 2010
2014
Gal Zauberman, B. Kyu Kim, Selin A. Malkoc, and James R. Bettman
鈥溾嬧赌”
Volume 46, Number 4, August 2009鈥
2013
Nina Mazar, On Amir, and Dan Ariely
““
Vol. 46, No. 6, June 2008
2012
Pierre Chandon and Brian Wansink
鈥淚s Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation鈥
Vol. 44, No. 1, February 2007
2011
Judith A. Chevalier and Dina Mayzlin
鈥溾
Vol. 43, No 3, August 2006
2010
Baba Shiv, Ziv Carmon, and Dan Ariely
““
Vol. 42, No. 4, November 2005
2009
Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart
鈥溾
Vol. 41, No 1, February 2004
2008
Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink
鈥溾
Vol. 40, No. 4, November 2003
2007
Koen Pauwels, Dominique M. Hanssens, and S. Siddarth
““
Vol. 39, No. 4, November 2002
2006
Vikas Mittal and Wagner A. Kamakura
““
Vol. 38, No. 1, February 2001
2005
Ravi Dhar and Klaus Wertenbroch
““
Vol. 37, No. 1, February 2000
2004
Frenkel ter Hofstede, Jan-Benedict E.M.Steenkamp, and Michel Wedel
““
Vol. 36, No. 1, February 1999
2003
Susan M. Broniarczyk, Wayne D. Hoyer, and Leigh McAlister
““
Vol. 35, No. 2, May 1998
2002
Carl F. Mela, Sunil Gupta, and Donald R. Lehmann
““
Vol. 34, No. 2, May 1997
2001
Stephen M. Nowlis and Itamar Simonson
““
Vol. 33, No. 1, February 1996
2000
Leonard M. Lodish, Magid Abraham, Stuart Kalmenson, Jeanne Livelsberger, Beth Lubetkin, Bruce Richardson, and Mary Ellen Stevens
““
Vol. 32, No. 2, May 1995
1999
Gregory S. Carpenter, Rashi Glazer, and Kent Nakamoto
““
Vol. 31, No. 3, August 1994
1998
William Boulding, Ajay Kalra, Richard Staelin, and Valarie Zeithaml
““
Vol. 30, No. 1, February 1993
Peter Golder and Gerard Tellis
““
Vol. 30, No. 2, May 1993
1997
Itamar Simonson and Amos Tversky
““
Vol. 29, No. 4, November 1992
1996
John H. Roberts and James M. Lattin
““
Vol. 28, No. 4, November 1991
1995
Fareena Sultan, John U. Farley, and Donald Lehmann
““
Vol. 27, No. 1, February 1990
1994
Gergory S. Carpenter and Kent Nakamoto
““
Vol. 26, No. 3, August 1989
1993
Sunil Gupta
““
Vol. 25, No. 4, November 1988
1992
Rajiv Grover and V. Srinivasan
““
Vol. 24, No. 2, May 1987
1991
Donna L. Hoffman and George R. Franke
““
Vol. 23, No. 3, August 1986
1990
John G. Lynch Jr.
““
Vol. 22, No. 1, February 1985
1989
Paul E. Green
““
Vol. 21, No. 2, May 1984
1988
Glen L. Urban and Gerald M. Katz
““
Vol. 20, No. 3, August 1983
1987
Imran S. Currim
““
Vol. 19, No. 2, May 1982
1986
J. Paul Peter
““
Vol. 18, No. 2, May 1981
1985
William D. Perreault Jr. and Forrest W. Young
““
Vol. 17, No. 1, February 1980
1984
Allan D. Shocker and V. Srinivasan
““
Vol. 16, No. 2, May 1979
1983
Alvin J. Silk and Glen L. Urban
““
Vol. 15, No. 2, May 1978
1982
Richard P. Bagozzi
““
Vol. 14, No. 2, May 1977
1981
Darral G. Clark
““
Vol. 12, No. 4, November 1976
Gilbert A. Churchill Jr., Neil M. Ford, and Orville C. Walker Jr.
““
Vol. 12, No. 4, November 1976
1980
William D. Wells
““
Vol. 13, No. 2, May 1975
1979
Frank M. Bass
““
Vol. 11, No. 1, February 1974
Richard M. Johnson
““
Vol. 11, No. 2, May 1974鈥嬧嬧