Archive
Type: Resources
SERVSIG Teaching Resources
ÂÜÀòÉç¹ÙÍø SERVSIG has information on syllabi, textbooks and movie scenes
resourcesA History of Marketing
A podcast that explores the evolution of marketing theory and practice through interviews
resourcesBetter Marketing for a Better World
Teaching resources on the ways that marketing can enhance lives, support livelihoods, and strengthen society
resourcesDocSIG Scholarly Insights
Interviews of JMR authors from the ÂÜÀòÉç¹ÙÍø's Doctoral Student SIG
resourcesCustomer Value ReportÂ
The 2025 report is now available from the Center for Customer-Based Execution and Strategy at Rice
resourcesResearch Productivity
The latest DocSIG Research Productivity Report, on institutions and authors, is now out
resources