Better Marketing for a Better World
Introduction
Teaching resources on the ways that marketing can enhance lives, support livelihoods, and strengthen society
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: Resources
Posted by: Christine Moorman
Better Marketing for a Better World: Teaching Resources
The Better Marketing for a Better World (BMBW) initiative promotes research and teaching on how marketing can enhance lives, support livelihoods, and strengthen society. The BMBW Special Issue of the Journal of Marketing served to launch the BMBW initiative. Work has continued on the teaching and research fronts in the ensuing years.
To help educators bring these ideas into the classroom, we have launched a Teaching Resources page featuring slides, cases, exercises, assignments, and videos, suitable for undergrad, MBA/MS, and PhD courses across all teaching formats.
We invite you to explore these materials and contribute your own to grow the BMBW curriculum.
- Do you have questions about the teaching materials, feel free to contact Nita Umashankar, Julie Zhu, or Christine Moorman
- Are you a BMBW member? Check and if not, sign up here.