DocSIG Scholarly Insights
Introduction
Interviews of JMR authors from the ÂÜÀòÉç¹ÙÍø's Doctoral Student SIG
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Resources
Posted by: Danielle Hass
DocSIG Scholarly Insights is back for its Summer 2025 call for blog posts!
ÂÜÀòÉç¹ÙÍø DocSIG Scholarly Insights works with the Journal of Marketing Research (JMR) and recruits doctoral students to interview the authors of recent publications. Doctoral students have a unique opportunity to connect with top researchers in the field of marketing, gather deeper insights into recently published articles, and prepare a summary article of their findings. Previous blog posts are available here (/article-types/jmr-scholarly-insights/).
Make your summer count, and sign up for Scholarly Insights by ÂÜÀòÉç¹ÙÍø DocSIG!
For the July 2025 issue, we have an array of amazing articles written by fantastic teams of authors:
1. The Influence of Shared Consumption on Product Efficacy Perceptions: The Detrimental Effect of Sharing with Strangers
Lama Lteif, Lauren Block, Thomas Kramer, and Mahima Hada
2. The Role of Heritage Connection in Consumer Valuation
Katherine L. Christensen and Suzanne B. Shu
3. The Impact of Negative Reviews on Online Search and Purchase Decisions
Marton Varga and Paulo Albuquerque
4. Is it as Bad as it Looks? Judgments of Quantitative Scores Depend on their Presentation Format.
Christophe Lembregts, Jeroen Schepers, and Arne De Keyser
5. The Value of Genetic Data in Predicting Preferences: A Study of Food Taste
Remi Daviet and Gideon Nave
Priority is given to ÂÜÀòÉç¹ÙÍø DocSIG members – that is, you have a valid ÂÜÀòÉç¹ÙÍø membership with Doctoral Students as Special Interest Group. If you have questions about this, please email our chair Julia van de Sandt at docsig.ama@gmail.com.
If you are interested in any of the articles and want to write a blog post, please sign up  here:
If none of the articles pique your interest but you would like to participate in this project, please look out for our next call for participation.
We look forward to working with you and wish everyone a great day!
Feel free to contact the Scholarly Insights team with questions at Sameed Khan Sameed_Khan@uml.edu or Daria Koksal dko005@email.latech.edu.