Archive
Type: Resources
The CMO Game
An educational game that simulates the tradeoffs involved in bringing a product to market, product positioning, channels, and more
resourcesJMR Updates – January 2026
How I Wrote This and more from the Journal of Marketing Research
resourcesDocSIG Fall 2025 Newsletter
Message from the chair, Summer ÂÜÀòÉç¹ÙÍø recap, Winter ÂÜÀòÉç¹ÙÍø sneak peek, lots more
resourcesIntroduction to Python Programming
An asynchronous, online, self-paced course with six sessions
resourcesMeasurement Invariance Testing with R
Asynchronous course from QuantFish; Early bird deadline 14 Nov 2025
resources