A History of Marketing
Introduction
A podcast that explores the evolution of marketing theory and practice through interviews
POSTING TYPE: Resources
Posted by: Andrew Mitrak
“” is a podcast that explores the evolution of marketing theory and practice through interviews with leading professors, historians, marketing executives, and entrepreneurs.
Noteworthy episodes include:
Philip Kotler “The Father of Modern Marketing” –
Jagdish Sheth on Buyer Behavior –
V. Kumar on Marketing Research –
Gianna Eckhardt on Early Branding in China –
David Aaker “The Father of Modern Branding” –
Wroe Alderson “The Forgotten Father of Modern Marketing?” –
Links:
Newsletter and blog: marketinghistory.org
YouTube: ting”>https://youtube.com ting
Spotify:
Apple Podcasts:
Contact: Andrew Mitrak hello@marketinghistory.org