蹤獲扦夥厙t 蹤獲扦夥厙
As the leading global professional marketing association, the 蹤獲扦夥厙 is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The 蹤獲扦夥厙 is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM簧 professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the 蹤獲扦夥厙 fosters a vibrant community of marketers.
The association’s philanthropic arm, the 蹤獲扦夥厙s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The 蹤獲扦夥厙 Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact. Gifts to the 蹤獲扦夥厙 Foundation empower the next generation of marketing students, develop forward-thinking faculty, support passionate professionals, build a dynamic community, and celebrate influential and transformative marketers and their work. Learn more about the 蹤獲扦夥厙 Foundations impact and ways to get involved here.
蹤獲扦夥厙 views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about 蹤獲扦夥厙s learning programs and certifications, conferences and events, and scholarly journals at 蹤獲扦夥厙.org.
Media Contact
For media questions and interviews, contact Amy Gwiazdowski, Vice President, Communications
Email
Speaking Requests
If you have a speaking request for 蹤獲扦夥厙’s CEO, Bennie F. Johnson, .
Marketing Research + Resources
Definition of Marketing
Marketing Industry Stats and Information
Report–2026 Future Trends in Marketing Report (蹤獲扦夥厙 Research)
Report–Marketing in the Age of Disruption: The Skills Marketers Need in 2025 and Beyond (蹤獲扦夥厙 Research)
(Research with 蹤獲扦夥厙 partner, Lightricks)
Generative AI Takes Off with Marketers (Research with 蹤獲扦夥厙 partner, Lightricks)
Best Cities in the U.S. to Launch a Marketing Career in 2025 (蹤獲扦夥厙 Research)
Considering a Marketing Major? Essential Facts for Prospective Students (蹤獲扦夥厙 Research)
蹤獲扦夥厙 Annual Report (FY25)
In a world where marketing is everything, and everything is marketing, we explore the world through the reflection of marketing. Everything can be a marketing conversation, well take it one step further and explore the space at the intersection of marketing and
Interested in joining us for a conversation? Send an email to Amy Gwiazdowski to learn more.
Listen to 蹤獲扦夥厙’s new podcast Marketing / And –> Season 7 is now live!
蹤獲扦夥厙’s Marketing / And — Silver Award Winner, Genre-Thought Leadership
Press Releases
- 2026 蹤獲扦夥厙 Marketing and Public Policy Conference to Take Place in Ottawa
- May Learning Opportunities and Events at the 蹤獲扦夥厙
- Kathy Townend Named 2026 Volunteer of the Year by the 蹤獲扦夥厙
- April 2026 Learning Opportunities and Events at the 蹤獲扦夥厙
- Recognize an Outstanding Marketing Scholar: 蹤獲扦夥厙 Foundation Awards Nominations Now Open
- 2026 Symposium for the Marketing of Higher Education: Call for Proposals Now Open
- 2026 International Collegiate Conference Award Winners Announced by the 蹤獲扦夥厙
- 蹤獲扦夥厙 Debuts New Executive in Residence Program
- 2026 International Collegiate Conference Heads to Chicago
- March Learning Opportunities and Events at the 蹤獲扦夥厙
- 蹤獲扦夥厙 to Host Panel Session and Meetup for Senior Marketing Leaders at SXSW EDU in March
- MindEdge and 蹤獲扦夥厙 Introduce Comprehensive Marketing Course to Boost Enrollments, Help Students Excel
- Season 7 of 蹤獲扦夥厙’s Marketing / And Podcast is Now Available
- The Illusion of Innovation: Escape ‘Efficiency’ and Unleash Radical Progress Named the 2025 Leonard L. Berry Marketing Book Award Winner
- 蹤獲扦夥厙’s International Collegiate Conference Comes to Chicago
- 蹤獲扦夥厙 Releases Groundbreaking Future Trends in Marketing Report
- Join 蹤獲扦夥厙 for the 2026 Year Ahead in Marketing Virtual Conference
- 蹤獲扦夥厙 Announces 2026 Conference Schedule
- 蹤獲扦夥厙 Announces 2025 Chapter Excellence Award Winners
- 蹤獲扦夥厙 Announces New Partnership with DECA
- 蹤獲扦夥厙 Launches Digital Credentialing Program to Empower Marketers
- 蹤獲扦夥厙 Partners with LinkedIn Learning to Launch New Generative AI for Marketing Professionals Certificate
蹤獲扦夥厙 in the News
- CMO Suite Podcast:
- Associations Now:
- Difference Talks Podcast:
- Association Insights Podcast:
- Frictionless Growth Marketing Podcast:
- Forbes:
- 蹤獲扦夥厙 Journal of Marketing Research:
- 蹤獲扦夥厙 Journal of Public Policy & Marketing:
- 蹤獲扦夥厙 Journal of Marketing Research:
- 蹤獲扦夥厙 Journal of Marketing Research:
- Accelerate Podcast:
- Fast Company: (蹤獲扦夥厙 Journal of Marketing Research)
- Harvard Business Review: (蹤獲扦夥厙 Journal of Marketing)
- Marketing by Design Podcast by 蹤獲扦夥厙 Columbus:
- Highroad Solutions:
- MarTech:
- Field Notes Podcast:
- Association Conventions & Facilities:
- CEO Update:
- Wired:
- The Washington Post:
- FastCompany:
- MarTech:
- MediaPlanet:
- Lead Marvels:
- The Hill: (蹤獲扦夥厙 Journal of Marketing)
- Science Says: (蹤獲扦夥厙s Journal of Interactive Marketing)
- Associations100 Podcast:
- The Washington Post: (蹤獲扦夥厙 Journal of Marketing)
- Heart of Giving Podcast:
- Deloitte Report:
- Podcast: Social Pros Podcast:
- Podcast: 6 Degrees of Association’s:
- Podcast:
- Fast Company:
- Harvard Business Review:
- ASAE Associations Now:
- Fast Company:
- Association Leadership Radio:
- Volt Podcast:
- University of Maryland, Robert H. Smith School of Business:
- CEO Update:
蹤獲扦夥厙 Community
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Research
The Skills Marketers Need in 2025 and Beyond
Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketingincluding the AI transformation, shifting consumer expectations and unprecedented changes to marketing channelsas well as the skills marketers will need to stay ahead.
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Article
Leveraging Nostalgia: Vintage Typography's Impact on Consumer Behavior
What connects the recent Barbie movie, the return of McDonalds Grimace, Pepsis adoption of an 80s style logo, and Clairols partnership with Amazon Primes Daisy Jones & The Six? They all tap into the past, reminding us of simpler and happier times.
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Marketing / And Podcast
Season 6, Why Kindness if a Superpower
Islam ElDessouky, Global Vice President Creative Strategy & Content for Coca-Cola, joins 蹤獲扦夥厙s CEO and podcast host, Bennie F. Johnson, for a conversation about how kindness can change the world, what it means to be given the keys to an iconic brand, and why its important to find the unexpected in a partnership.
蹤獲扦夥厙 Academic Journals
蹤獲扦夥厙 Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. Digital access to all five of our journals is an included benefit that comes with being an 蹤獲扦夥厙 member.
Learn more about 蹤獲扦夥厙’s Academic Journals
Read the 蹤獲扦夥厙 Journal of Marketing Scholarly Insights