Customer Value ReportÂ
Introduction
The 2025 report is now available from the Center for Customer-Based Execution and Strategy at Rice
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Resources
Posted by: Vikas Mittal
2025 Customer Value ReportÂ
The Center for Customer-Based Execution and Strategy (C-CUBES) is pleased to share its 2025 Customer Value Report based on a national survey of 3,000 U.S. residents. It quantifies customer value drivers such as cost, quality, sustainability, DEI, and convenience across 18 economic sectors. The teaching and research resource is free at: