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TOC: J Data Mar

Journal of Database Marketing and Customer Strategy Management, 14(3)

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Stat Tests Harm Decisions

Scott Armstrong presents examples where significance tests misled non-marketing decision makers, and seeks marketing examples

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JM Reviewer Awards

Eric Arnould, Kwaku Atuahene-Gima, Marnik Dekimpe, Wendy Moe and Richard Netemeyer have won Journal of Marketing Outstanding Reviewer awards for 2007

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Cultural Misconceptions

Avoiding cultural misconceptions during globalization of tourism, Special issue of International Journal of Culture, Tourism and Hospitality Research, Guest Editors Marianne Bickle and Rich Harrill; Deadline 29 Oct 2007

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