TOC: J Data Mar
Introduction
Journal of Database Marketing and Customer Strategy Management, 14(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
April, 2007
Editorial
–John Ozimek []
Evolutionary implications for touchpoint planning as a result of neuroscience: A practical fusion of database marketing and advertising
–Angus Jenkinson [] []
The 2006 Information Management Awards
–John Ozimek [] []
Deploying a CRM system in practice – Understanding the user experience
–Yuksel Ekinci, Peter Gillett and Merlin Stone [] []
Customer portfolio management using Z-ranking of customer segments and the LTV perturbation method
–Ram Gopalan [] []
Industry dynamics in practice: Insights from an industry study
–Bruce E Perrott [] []