TOC: J Pub Affairs
Introduction
Journal of Public Affairs, 7(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
2007
Editorial
–Phil Harris []
Too much of a good thing: the ‘problem’ of political communications in a mass media democracy
–Ivor Gaber [] []
Political marketing in untraditional campaigns: the case of David Cameron’s Conservative Party leadership victory
–Robert P. Ormrod, Stephan C. Henneberg, Nick Forward, James Miller, Leigh Tymms [] []
The selling of the President 2004: a marketing perspective
–Nicholas J. O’Shaughnessy, Stephan C. Henneberg [] []
Framing lobbying messages: defining and communicating political issues persuasively
–Conor McGrath [] []
Developing the public affairs body of knowledge
–Craig S. Fleisher [] []
Reigniting the fire: a contemporary research agenda for social, political and nonprofit marketing
–Stephen Dann, Phil Harris, Gillian Sullivan Mort, Marie-Louise Fry, Wayne Binney [] []
Global business practices: adapting for success. By Camille P. Schuster, Michael J. Copeland, Thompson Higher Education: Mason, OH; 2006; 248 pages, ISBN-13: 978-0324233094
–Sergio Biggemann []