TOC: J Global Mar
Introduction
Journal of Global Marketing, 20(2/3)
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: : journals |
Relevant ARCategory: |
Editorial
–Erdener Kaynak [] []
Interdisciplinary Research Within a Modified Competing Values Model of Organizational Performance: Results from Brazil
–Rohit Deshpandé, John U. Farley [] []
Export Barriers and Strategic Grouping
–Dr. Natalia Vila López [] []
Product Innovativeness, Trade Show Strategy and Trade Show Performance: The Case of Taiwanese Global Information Technology Firms
–Jyh-Shen Chiou, Chia-Hung Hsieh, Chung-Chi Shen [] []
New Service Development Process: Emerging versus Developed Markets
–Ian Alam [] []
Standardization, Customization and Revenue from Foreign Markets
–Peggy A. Cloninger, Dr. Ziad Swaidan [] []
Why Private Label Grocery Brands Have Not Succeeded in Asia
–Rujirutana Mandhachitara, Randall M. Shannon, Costas Hadjicharalambous [] []
Antecedents of Global Attitude: A Perspective from Sweden
–Srdan Zdravkovic [] []