Cultural Misconceptions
Introduction
Avoiding cultural misconceptions during globalization of tourism, Special issue of International Journal of Culture, Tourism and Hospitality Research, Guest Editors Marianne Bickle and Rich Harrill; Deadline 29 Oct 2007
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The International Journal of Culture, Tourism and Hospitality Research announces a Special Issue on "Avoiding cultural misconceptions during globalization of tourism."
Deadline: 29 October 2007
Theoretical, qualitative and quantitative manuscripts will be considered for this multiple peer-refereed special issue. Topics of particular interest include the following areas:
Examples of topics and/or industries may include retail operations, consumer reactions to changes in a business, the tourism industry, influences on the tourism industry, changes required or considered by hoteliers, changes made by advertising companies hired by retailers, dual signage throughout airports – hotels – restaurants – tourist destinations.
- Methods for avoiding miscommunication of cultural meanings
- Strategies for catering products and services to multiple cultures while maintaining the organization’s primary mission
- Marketing strategies for communicating one message to multiple international audiences
- Initiating a new culture into an existing business
- Philosophical differences among globalizing an existing business
- Practical procedures during the globalization of an existing business
Submission guidelines and further information: Contributors may access the IJCTHR homepage at for comprehensive authors’ guidelines. Please contact Marianne Bickle (bickle@sc.edu) or Rich Harrill (rharrill@sc.edu) with questions. Guest Editors: Marianne Bickle and Rich Harrill, College of Hospitality, Retail and Sport Management, University of South Carolina, 1020-C Coliseum, Columbia, SC 29208.
Marianne Bickle, Ph.D.
Interim Associate Dean
College of Hospitality, Retail and Sport Management
Chair, Department of Retailing
bickle@sc.edu
phone (803) 777-2854