TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 15(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Summer, 2007
From the Editor
–Greg W. Marshall []
Reexamining the Link Between Customer Orientation and Business Performance: The Role of Information Systems
–Zhen Zhu, Cheryl Nakata [] []
Defining and Managing Reputational Capital in Global Markets
–Taewon Suh, Lyn S. Amine [] []
Understanding the Relationships Between Functional, Symbolic, and Experiential Brand Beliefs, Product Experiential Attributes, and Product Schema: Advertising-Trial Interactions Revisited
–Ulrich R. Orth, Renata De Marchi [] []
Revisiting Word-of-Mouth Communications: A Cross-National Exploration
–Mee-Shew Cheung, M. Meral Anitsal, Ismet Anitsal [] []
Understanding the "Four-Eyed, Four-Legged" Consumer: A Segmentation Analysis of U.S. Moms
–Sabrina M. Neeley, Tim Coffey [] []
The Effectiveness of University Sponsorship in Increasing Survey Response Rate
–Daniel M. Ladik, François A. Carrillat, Paul J. Solomon [] []