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Customer Demotion and the JM Blog
Read and comment on "Does Customer Demotion Jeopardize Loyalty?" by Tillmann Wagner, Thorsten Hennig-Thurau and Thomas Rudolph, Journal of Marketing, 73(3)
postELMAR Users’ Group
Subscribers are invited to provide input for the current and future ELMAR, Nantes, France, 27 or 29 May 2009 (during EMAC). North American meeting will take place during Summer ÂÜÀòÉç¹ÙÍø
postMini-Lessons on ELMAR
Interest generated from Dan Laufer's Domino's Pizza posting suggests that sharing mini-lessons about marketing news stories is useful to the community and not effortful on the poster's part
postBest Practices Marketing of Higher Ed
Hope Corrigan offers an option to Noha El-Bassiouny who was seeking articles on best practices in the marketing of higher education
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