Best Practices Marketing of Higher Ed
Introduction
Hope Corrigan offers an option to Noha El-Bassiouny who was seeking articles on best practices in the marketing of higher education
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You might try looking into Branding Universities. Here is an article from BrandChannel.com that I use to introduce a team assignment in the Branding course that may give you some ideas, “Assigned reading, Branding gets credit at university” by Edwin Colyer, available at:
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Good luck finding sources,
Hope Corrigan
Marketing Department
Sellinger School of Business and Management
Loyola College in Maryland
4501 North Charles Street
Baltimore, MD 21210