TOC: Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 27(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Global text project: new horizons in textbook marketing
–Leyland F. Pitt, Deon Nel, Gene van Heerden, Anthony Chan [] []
University course selection and services marketing
–Claire Brown, Peter Varley, John Pal [] []
Relationship marketing research (1994-2006): An academic literature review and classification
–Kallol Das [] []
“Green” segmentation: an application to the Portuguese consumer market
–Arminda do Paço, Mário Raposo [] []
The adoption of techno-relationship innovations: A framework for electronic customer relationship management
–Kittipong Sophonthummapharn [] []
Spotting the disguises and masquerades: Revisiting the boundary between editorial and advertising
–Steve Dix, Ian Phau [] []
Cross-cultural communication and emotional intelligence: Inferences from case studies of gender diverse groups
–Michael P. Lillis, Robert G. Tian [] []
The dynamics and characteristics of buying centre networks: A qualitative study on Finnish firms
–Pentti Järvi, Juha Munnukka [] []