Customer Demotion and the JM Blog
Introduction
Read and comment on "Does Customer Demotion Jeopardize Loyalty?" by Tillmann Wagner, Thorsten Hennig-Thurau and Thomas Rudolph, Journal of Marketing, 73(3)
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Related ARContent: |
Featured Blog on “Negative Fallout from Demoting Is Worse Than Positive Impact of Elevating Customers" — re: article in May 2009 JM Issue
The Journal of Marketing Blog for the May 2009 Issue is online. Please visit the Journal of Marketing Blogs section to discuss the following article: “Does Customer Demotion Jeopardize Loyalty?”
The URL for the blog appears below:
Free access to this featured JM article is available at:
Look forward to your participation/comments on this article in the JM Blog section of the JM website.
Sincerely,
Siva K. Balasubramanian
Journal of Marketing Website Editor
Harold L. Stuart Professor of Marketing and Associate Dean
Stuart School of Business, Illinois Institute of Technology
565 West Adams Street (Fourth Floor)
Chicago, IL 60661