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Title: Marketing Scales Handbook, Volume 5
Author: Gordon C. Bruner II, Professor of Marketing, Southern Illinois University
Contents: reviews of 716 scales
Where to get it:
Price: $60

Most Stolen Book in Marketing Debuts New Volume

The wait is over; V5 in the Marketing Scales Handbook series has finally been published. This fifth volume covers the scales that were reported in articles published in six of the top marketing journals from 2002 to 2005. Ultimately, information from about 270 of those articles led to the 716 scales composing this volume, the majority of which are new and not in previous volumes. This book is only available as an e-book which greatly facilitates searches for particular scales, constructs, and authors. If you are interested in more details about the book, download the sample at the new scales website ().

Chapter 001 Abstractness
Chapter 002 Acceptability of Alternative Service Providers
Chapter 003 Account Planner Evaluation (Awards)
Chapter 004 Account Planner Evaluation (Market Metrics)
Chapter 005 Account Planner Evaluation (Personal Feedback)
Chapter 006 Accountability (Outcome)
Chapter 007 Accountability (Procedural)
Chapter 008 Accountability Degree
Chapter 009 Achievement Importance
Chapter 010 Action Tendency
Chapter 011 Ad-evoked Product Usage Thoughts
Chapter 012 Aesthetic Appeal of Interior Design
Chapter 013 Aesthetic Evaluation
Chapter 014 Affective Response (General)
Chapter 015 Affective Response (Negative)
Chapter 016 Affective Response (Negative)
Chapter 017 Affective Response (Negative)
Chapter 018 Affective Response (Positive)
Chapter 019 Affective Response (Positive)
Chapter 020 Affective Response (Positive)
Chapter 021 Affective Response (Positive)
Chapter 022 Affective Response (Positive)
Chapter 023 Affective Response to the Ad (Approval)
Chapter 024 Affective Response to the Ad (Disapproval)
Chapter 025 Affective Response to the Ad (Empathy)
Chapter 026 Affective Response to the Ad (Positive)
Chapter 027 Affective Response to the Ad (Positive)
Chapter 028 Affective Response to the Ad (Positive)
Chapter 029 Affective Response to the Ad (Sympathy)
Chapter 030 Ambivalence of Product Evaluation
Chapter 031 Anger
Chapter 032 Anxiety
Chapter 033 Anxiety (Technological)
Chapter 034 Arousal
Chapter 035 Attention to Ad (Message Relevance)
Chapter 036 Attention to the Ad (General)
Chapter 037 Attention to the Commercials
Chapter 038 Attitude Strength
Chapter 039 Attitude Toward Advertising (Role Portrayals)
Chapter 040 Attitude Toward Advertising (Skepticism)
Chapter 041 Attitude Toward Health Risk
Chapter 042 Attitude Toward Political Advertising (Negative)
Chapter 043 Attitude Toward Private Label Brands
Chapter 044 Attitude Toward Product Placement
Chapter 045 Attitude Toward Selling the Object
Chapter 046 Attitude Toward Store Background Music
Chapter 047 Attitude Toward Teenage Smokers
Chapter 048 Attitude Toward the Act (General)
Chapter 049 Attitude Toward the Act (Boycotting)
Chapter 050 Attitude Toward the Act (Purchase)
Chapter 051 Attitude Toward the Ad (General)
Chapter 052 Attitude Toward the Ad (Affective)
Chapter 053 Attitude Toward the Ad (Affective)
Chapter 054 Attitude Toward the Ad (Believability)
Chapter 055 Attitude Toward the Ad (Cognitive)
Chapter 056 Attitude Toward the Ad (Confusion)
Chapter 057 Attitude Toward the Ad (Entertaining)
Chapter 058 Attitude Toward the Ad (Evaluative Judgments)
Chapter 059 Attitude Toward the Ad (General)
Chapter 060 Attitude Toward the Ad (Humor)
Chapter 061 Attitude Toward the Ad (Humor)
Chapter 062 Attitude Toward the Ad (Informativeness)
Chapter 063 Attitude Toward the Ad (Informativeness)
Chapter 064 Attitude Toward the Ad (Intrusiveness)
Chapter 065 Attitude Toward the Ad (Nostalgia)
Chapter 066 Attitude Toward the Ad (Unipolar)
Chapter 067 Attitude Toward the Advertiser
Chapter 068 Attitude Toward the Advertiser
Chapter 069 Attitude Toward the Article
Chapter 070 Attitude Toward the Brand
Chapter 071 Attitude Toward the Brand & Product Category
Chapter 072 Attitude Toward the Brand (Search Costs)
Chapter 073 Attitude Toward the Brand (Trustworthiness)
Chapter 074 Attitude Toward the Brand Name
Chapter 075 Attitude Toward the Charity
Chapter 076 Attitude Toward the Company (Employee Relations)
Chapter 077 Attitude Toward the Company (General)
Chapter 078 Attitude Toward the Company (General)
Chapter 079 Attitude Toward the Company (General)
Chapter 080 Attitude Toward the Company (Social Responsibility)
Chapter 081 Attitude Toward the Company’s Altruism (Negative)
Chapter 082 Attitude Toward the Company’s Altruism (Positive)
Chapter 083 Attitude Toward the Company’s Altruism (Positive)
Chapter 084 Attitude Toward the Coupon Promotion
Chapter 085 Attitude Toward the Loyalty Program
Chapter 086 Attitude Toward the Manufacturer (Trust)
Chapter 087 Attitude Toward the Object (Affective)
Chapter 088 Attitude Toward the Object (Disgusting)
Chapter 089 Attitude Toward the Object (Fun)
Chapter 090 Attitude Toward the Object (General)
Chapter 091 Attitude Toward the Object (General)
Chapter 092 Attitude Toward the Political Ad
Chapter 093 Attitude Toward the Product 144 Chapter 094 Attitude Toward the Product (Achievement Goal)
Chapter 095 Attitude Toward the Product (Affective)
Chapter 096 Attitude Toward the Product (High Tech)
Chapter 097 Attitude Toward the Product (Knowledge Function)
Chapter 098 Attitude Toward the Product (Necessity-Luxury Status)
Chapter 099 Attitude Toward the Product (Nutritiousness)
Chapter 100 Attitude Toward the Product (Protection Goal)
Chapter 101 Attitude Toward the Product (Public-Private Consumption)
Chapter 102 Attitude Toward the Product (Social-Adjustive Function)
Chapter 103 Attitude Toward the Product (Utilitarian Function)
Chapter 104 Attitude Toward the Product (Value-Expressive Function)
Chapter 105 Attitude Toward the Product in the Ad
Chapter 106 Attitude Toward the Product Price
Chapter 107 Attitude Toward the Product Price
Chapter 108 Attitude Toward the Product-Brand (General Evaluative)
Chapter 109 Attitude Toward the Product-Brand (General Evaluative)
Chapter 110 Attitude Toward the Product-Brand (Healthiness)
Chapter 111 Attitude Toward the Product-Brand (Hedonic)
Chapter 112 Attitude Toward the Product-Brand (Hedonic)
Chapter 113 Attitude Toward the Product-Brand (Utilitarian)
Chapter 114 Attitude Toward the Spokesperson (General)
Chapter 115 Attitude Toward the Spokesperson (Likeability)
Chapter 116 Attitude Toward the TV Program
Chapter 117 Attitude Toward the Website (Absence of Errors)
Chapter 118 Attitude Toward the Website (Affective)
Chapter 119 Attitude Toward the Website (Attractiveness)
Chapter 120 Attitude Toward the Website (Clarity of Privacy Policy)
Chapter 121 Attitude Toward the Website (Cognitive)
Chapter 122 Attitude Toward the Website (Community Features)
Chapter 123 Attitude Toward the Website (Community)
Chapter 124 Attitude Toward the Website (Content Interactivity)
Chapter 125 Attitude Toward the Website (Credibility)
Chapter 126 Attitude Toward the Website (Cultivation)
Chapter 127 Attitude Toward the Website (Customer Care)
Chapter 128 Attitude Toward the Website (Customization)
Chapter 129 Attitude Toward the Website (Design Clarity)
Chapter 130 Attitude Toward the Website (Design)
Chapter 131 Attitude Toward the Website (Economic Value)
Chapter 132 Attitude Toward the Website (Entertaining)
Chapter 133 Attitude Toward the Website (Entertaining)
Chapter 134 Attitude Toward the Website (Escapism)
Chapter 135 Attitude Toward the Website (Fulfillment Reliability)
Chapter 136 Attitude Toward the Website (General)
Chapter 137 Attitude Toward the Website (General)
Chapter 138 Attitude Toward the Website (Order Fulfillment)
Chapter 139 Attitude Toward the Website (Pleasantness)
Chapter 140 Attitude Toward the Website (Product Assortment)
Chapter 141 Attitude Toward the Website (Quality Image)
Chapter 142 Attitude Toward the Website (Safety)
Chapter 143 Attitude Toward the Website (Security)
Chapter 144 Attitude Toward the Website (Service)
Chapter 145 Attitude Toward the Website (Shopping Assistance)
Chapter 146 Attitude Toward the Website (Shopping Efficiency)
Chapter 147 Attitude Toward the Website (Trust)
Chapter 148 Attitude Toward the Website (Visual Appeal)
Chapter 149 Attitude Toward the Website (Visual Appeal)
Chapter 150 Attitude Toward Voting
Chapter 151 Attitude Towards the Spokesperson
Chapter 152 Attractiveness of Competitors
Chapter 153 Authenticity Evidence
Chapter 154 Behavioral Control
Chapter 155 Behavioral Intention (Brand)
Chapter 156 Behavioral Intention (General)
Chapter 157 Behavioral Intention Toward the Product in the Ad
Chapter 158 Behavioral Intention Toward the Product in the Ad
Chapter 159 Believability of the Information
Chapter 160 Benevolence Importance
Chapter 161 Benevolence of the Business
Chapter 162 Benevolence of the Employees
Chapter 163 Biotech Companies’ Compliance with Regulation
Chapter 164 Biotech Companies’ Efficacy
Chapter 165 Biotech Regulation
Chapter 166 Boycotting Counterarguments
Chapter 167 Boycotting Effectiveness
Chapter 168 Brand Community Engagement
Chapter 169 Brand Community Identification
Chapter 170 Brand Community Interest
Chapter 171 Brand Community Loyalty
Chapter 172 Brand Equity
Chapter 173 Brand Expansion Plausibility
Chapter 174 Brand Extension Fit (General)
Chapter 175 Brand Extension Fit (General)
Chapter 176 Brand Extension Fit (Usage-Based)
Chapter 177 Brand Personality (Excitement)
Chapter 178 Brand Personality (Integrity)
Chapter 179 Brand Personality (Nurturance)
Chapter 180 Brand Personality (Ruggedness)
Chapter 181 Brand Personality (Sincerity)
Chapter 182 Brand Personality (Sophistication)
Chapter 183 Brand Prominence
Chapter 184 Brand Similarity
Chapter 185 Brand Switcher
Chapter 186 Calmness
Chapter 187 Change Seeking
Chapter 188 Charity Donation Requests (Corporate)
Chapter 189 Charity Support Importance
Chapter 190 Choice Difficulty
Chapter 191 Closure Concern
Chapter 192 Commitment to the Brand
Chapter 193 Commitment to the Brand
Chapter 194 Commitment to the Company (Affective)
Chapter 195 Commitment to the Company (Affective)
Chapter 196 Commitment to the Company (Affective)
Chapter 197 Commitment to the Company (Calculative)
Chapter 198 Commitment to the Company (Calculative)
Chapter 199 Commitment to the Company (Continuance)
Chapter 200 Commitment to the Company (General)
Chapter 201 Commitment to the Company (General)
Chapter 202 Commitment to the Company (General)
Chapter 203 Commitment to the Company (Normative)
Chapter 204 Commitment to the Dealership
Chapter 205 Commitment to the Service Provider
Chapter 206 Commitment to the Store (Affective)
Chapter 207 Communication Openness (Patient-Physician)
Chapter 208 Community Value
Chapter 209 Comparison Shopping Necessity
Chapter 210 Comparison Valence of the Ad
Chapter 211 Compatibility of the Product
Chapter 212 Competence of the Airline
Chapter 213 Competence of the Employee (Social)
Chapter 214 Competence of the Employee (Task)
Chapter 215 Competence of the Employees
Chapter 216 Competence of the Store
Chapter 217 Complaint Behavior
Chapter 218 Complaint Intentions (Third Party)
Chapter 219 Complaint Success Likelihood
Chapter 220 Complementarity of Products
Chapter 221 Complexity of the Service
Chapter 222 Compliance with Physician’s Instructions
Chapter 223 Compliance with Weight Loss Program
Chapter 224 Compulsive Buying
Chapter 225 Computer Importance in the Home
Chapter 226 Computer’s Effect on Home Activities
Chapter 227 Confidence (General)
Chapter 228 Confidence (Voter)
Chapter 229 Conflict (Decision)
Chapter 230 Conformity Importance
Chapter 231 Congruence (General)
Chapter 232 Congruence (Self with Brand )
Chapter 233 Congruence of the Ad
Chapter 234 Congruence of the Ad (External)
Chapter 235 Connectedness with Television Program
Chapter 236 Consistency Motivation (Internal)
Chapter 237 Consumption Affect
Chapter 238 Consumption Affect (Anticipated)
Chapter 239 Consumption Assortment Aesthetic Evaluation
Chapter 240 Consumption Occasion (Hedonic-Utilitarian)
Chapter 241 Control of Shopping Process
Chapter 242 Coping Strategy (Action)
Chapter 243 Coping Strategy (Avoidance)
Chapter 244 Coping Strategy (Denial)
Chapter 245 Coping Strategy (Emotional Support)
Chapter 246 Coping Strategy (Emotional Venting)
Chapter 247 Coping Strategy (Instrumental Support)
Chapter 248 Coping Strategy (Positive Thinking)
Chapter 249 Coping Strategy (Rational Thinking)
Chapter 250 Corporate Community Relations
Chapter 251 Corporate Social Responsibility (Treatment of Workers)
Chapter 252 Credibility (Attractiveness)
Chapter 253 Credibility (Expertise)
Chapter 254 Credibility (Expertise)
Chapter 255 Credibility (General)
Chapter 256 Credibility (Trustworthiness)
Chapter 257 Credibility (Trustworthiness)
Chapter 258 Credibility of the Company
Chapter 259 Crowding
Chapter 260 Cultural Orientation (Horizontal Collectivism)
Chapter 261 Cultural Orientation (Horizontal Individualism)
Chapter 262 Curiosity about the Product
Chapter 263 Cynicism (Political)
Chapter 264 Cynicism (Political)
Chapter 265 Depression
Chapter 266 Depression
Chapter 267 Desirable Responding
Chapter 268 Discomfort (Psychological)
Chapter 269 Discomfort (Psychological)
Chapter 270 Disconfirmation
Chapter 271 Dissatisfaction
Chapter 272 Donation Likelihood
Chapter 273 Ease of Generating Reasons
Chapter 274 Ease of Use
Chapter 275 Ease of Use
Chapter 276 Ease of Use
Chapter 277 Ease of Use
Chapter 278 Easiness
Chapter 279 Efficacy (Political)
Chapter 280 Efficacy (Website Quality Judgment)
Chapter 281 Employee Effort
Chapter 282 Envy
Chapter 283 Ethicality
Chapter 284 Ethnocentrism
Chapter 285 Expertise (General)
Chapter 286 Expertise (Personal)
Chapter 287 Expertise (Product Prices)
Chapter 288 Expertise (Source)
Chapter 289 Exploratory Consumer Tendencies
Chapter 290 Expressiveness of Product Usage
Chapter 291 Extra-Role Behaviors (Service Rep)
Chapter 292 Factory Closing Egregiousness
Chapter 293 Fairness of the Offer
Chapter 294 Fallibility
Chapter 295 Familiarity of the Object
Chapter 296 Familiarity of the Object
Chapter 297 Familiarity with the Product Category & Brand
Chapter 298 Family Communication (Concept-Oriented, Child’s View)
Chapter 299 Family Communication (Socio-Oriented, Child’s View)
Chapter 300 Family Importance
Chapter 301 Family Resources
Chapter 302 Family Stressors
Chapter 303 Fear of Disapproval
Chapter 304 Fearfulness
Chapter 305 Financial Needs
Chapter 306 Fit (Company with Industry)
Chapter 307 Flow (Shopping)
Chapter 308 Food Fat Knowledge (Subjective)
Chapter 309 Fun
Chapter 310 Generality of Product Image
Chapter 311 Generosity
Chapter 312 Goal Attainment
Chapter 313 Goal Similarity (Fit)
Chapter 314 Goal Similarity (Ideal Attributes)
Chapter 315 Headline Meaning Openness
Chapter 316 Help Provision Likelihood (Customer to Business)
Chapter 317 Honesty
Chapter 318 Iconicity with Fiction
Chapter 319 Iconicity with History
Chapter 320 Iconicity with Old Things
Chapter 321 Identification with Brand
Chapter 322 Identification with Brand
Chapter 323 Identification with Role
Chapter 324 Identity Appraisal (Reflected)
Chapter 325 Identity Appraisal (Self)
Chapter 326 Image of the Political Candidate
Chapter 327 Imagery Vividness (Multiple Senses)
Chapter 328 Imagery Vividness (Visual)
Chapter 329 Importance (Product Attribute)
Chapter 330 Impulse Buying
Chapter 331 Independence
Chapter 332 Independence-Interdependence
Chapter 333 Indexicality (Actual Contact)
Chapter 334 Indexicality (Hypothetical Contact)
Chapter 335 Indexicality (Telepresence)
Chapter 336 Indexicality With Era
Chapter 337 Innovativeness (Product Trial)
Chapter 338 Innovativeness (Use)
Chapter 339 Intangibility (Mental)
Chapter 340 Intention to Get a Mammogram
Chapter 341 Intention to Recommend
Chapter 342 Interdependence
Chapter 343 Interest (General)
Chapter 344 Interest in Advertisements
Chapter 345 Interest in the Ad Vehicle
Chapter 346 Internet Search Skill
Chapter 347 Internet Shopping (Convenience)
Chapter 348 Internet Shopping (Site Design)
Chapter 349 Internet Usage (Convenience Motivation)
Chapter 350 Internet Usage (Entertainment Motivation)
Chapter 351 Internet Usage (Information Motivation)
Chapter 352 Internet Usage (Social Motivation)
Chapter 353 Internet Usage (Time)
Chapter 354 Internet Usage Control
Chapter 355 Internet Usage Skill
Chapter 356 Intimacy with Company
Chapter 357 Investment Strategy (Prevention Benefits)
Chapter 358 Investment Strategy (Promotion Benefits)
Chapter 359 Involvement (Enduring)
Chapter 360 Involvement (Situational)
Chapter 361 Involvement in the Experimental Task
Chapter 362 Involvement in the Message (Motivation)
Chapter 363 Involvement in the Message (Processing Effort)
Chapter 364 Involvement in the Task (Distraction)
Chapter 365 Involvement in the Task (Processing Effort)
Chapter 366 Involvement with Coupons
Chapter 367 Involvement with Politics
Chapter 368 Involvement with Reading Task
Chapter 369 Involvement with Sales Promotion Deals
Chapter 370 Involvement with Store Type
Chapter 371 Involvement with the Brand (Interest)
Chapter 372 Involvement with the Brand (Pleasure)
Chapter 373 Involvement with the Brand (Risk Importance)
Chapter 374 Involvement with the Brand (Risk Probability)
Chapter 375 Involvement with the Brand (Signal)
Chapter 376 Involvement with the Product
Chapter 377 Involvement with the Product
Chapter 378 Involvement with the Product Category
Chapter 379 Involvement with the Product’s Description
Chapter 380 Involvement with the Voting Decision
Chapter 381 Joy
Chapter 382 Justice (Distributive)
Chapter 383 Justice (Distributive)
Chapter 384 Justice (Distributive)
Chapter 385 Justice (Interactional)
Chapter 386 Justice (Interactional)
Chapter 387 Justice (Interactional)
Chapter 388 Justice (Procedural)
Chapter 389 Justice (Procedural)
Chapter 390 Justifiability of the Decision
Chapter 391 Knowledge (Subjective)
Chapter 392 Knowledge of the Brand
Chapter 393 Knowledge of the Product Class
Chapter 394 Knowledge of the Product Class
Chapter 395 Knowledge of the Product Class
Chapter 396 Knowledge of the Product Class
Chapter 397 Knowledge of the Product Class
Chapter 398 Knowledge of the Product Class
Chapter 399 Knowledge of the Product Class
Chapter 400 Locus of Control (General)
Chapter 401 Locus of Control (Health)
Chapter 402 Loyalty (Action)
Chapter 403 Loyalty (Active)
Chapter 404 Loyalty (Active)
Chapter 405 Loyalty (Affective)
Chapter 406 Loyalty (Brand)
Chapter 407 Loyalty (Cognitive)
Chapter 408 Loyalty (Conative)
Chapter 409 Loyalty (Passive)
Chapter 410 Loyalty Proneness (Product)
Chapter 411 Loyalty to Company (Post-Complaint)
Chapter 412 Loyalty to the Airline
Chapter 413 Loyalty to the e-Retailer
Chapter 414 Loyalty to the Financial Adviser
Chapter 415 Loyalty to the Store
Chapter 416 Loyalty to the Store
Chapter 417 Machiavellianism (Mach IV)
Chapter 418 Mammogram Costs
Chapter 419 Market Mavenism
Chapter 420 Materialism (Centrality)
Chapter 421 Materialism (General)
Chapter 422 Materialism (Happiness)
Chapter 423 Materialism (Success)
Chapter 424 Meaningfulness (General)
Chapter 425 Mood
Chapter 426 Need for Cognition
Chapter 427 Need for Cognitive Closure
Chapter 428 Need For Evaluation
Chapter 429 Need for Humor
Chapter 430 Need for Interaction (Service Encounters)
Chapter 431 Need for Touch (Autotelic)
Chapter 432 Need for Touch (Instrumental)
Chapter 433 Need for Touch (Instrumental)
Chapter 434 Need for Unique Products
Chapter 435 Need for Uniqueness (General)
Chapter 436 Neuroticism
Chapter 437 New Product Attributes (Value Added)
Chapter 438 Normative Compliance (Usage of Product)
Chapter 439 Novelty (General)
Chapter 440 Nutrition Information Interest
Chapter 441 Nutrition Interest
Chapter 442 Nutrition Knowledge (Subjective)
Chapter 443 Optimism
Chapter 444 Ordering Option Beliefs (Ease of Use)
Chapter 445 Organizational Prestige
Chapter 446 Originality
Chapter 447 Outcome Status
Chapter 448 Participative Decision-Making (Patient-Physician Interaction)
Chapter 449 Patronage Frequency
Chapter 450 Performance Quality
Chapter 451 Persuasiveness of the Ad
Chapter 452 Persuasiveness of the Ad
Chapter 453 Persuasiveness of the Information
Chapter 454 Planning (Product Usage)
Chapter 455 Pleasantness
Chapter 456 Pleasure
Chapter 457 Popularity of the Object
Chapter 458 Possessiveness
Chapter 459 Power (Expert)
Chapter 460 Power Importance
Chapter 461 Powerlessness
Chapter 462 Price as a Quality Indicator
Chapter 463 Price Comparison Likelihood
Chapter 464 Price Fairness
Chapter 465 Price Perception (Internal Reference)
Chapter 466 Price Perception (Store Comparison)
Chapter 467 Price Perception (Store Comparison)
Chapter 468 Price-Consciousness
Chapter 469 Price-Consciousness
Chapter 470 Price-Consciousness
Chapter 471 Price-Quality Relationship
Chapter 472 Price-Quality Relationship
Chapter 473 Pride
Chapter 474 Problem-Solving Orientation of the Airline
Chapter 475 Problem-Solving Orientation of the Employees
Chapter 476 Problem-Solving Orientation of the Store
Chapter 477 Processing Goals (Advertisement)
Chapter 478 Product Innovativeness
Chapter 479 Product Replacement Motivation
Chapter 480 Product-Story Connection
Chapter 481 Proximity
Chapter 482 Purchase Experience
Chapter 483 Purchase Intention
Chapter 484 Purchase Intention
Chapter 485 Purchase Intention
Chapter 486 Purchase Intention
Chapter 487 Purchase Intention
Chapter 488 Purchase Intention
Chapter 489 Purchase Intention Toward the Product in the Ad
Chapter 490 Purchase Intention Toward the Product in the Ad
Chapter 491 Purchase Secrecy
Chapter 492 Purchase-Related Communication (Parent’s View)
Chapter 493 Quality of the Brand
Chapter 494 Quality of the Clothing
Chapter 495 Quality of the Food
Chapter 496 Quality of the Grocer’s Products
Chapter 497 Quality of the Product
Chapter 498 Quality of the Product
Chapter 499 Quality of the Product
Chapter 500 Quality of the Restaurant
Chapter 501 Reason Generation Difficulty
Chapter 502 Reciprocity (Organization-Individual)
Chapter 503 Recycling (Social Norms)
Chapter 504 Refund Claim Likelihood
Chapter 505 Regret (Decision)
Chapter 506 Relational Bonds (Financial)
Chapter 507 Relational Bonds (Social)
Chapter 508 Relational Bonds (Structural)
Chapter 509 Relative Advantage of the Product
Chapter 510 Relevance of the Information
Chapter 511 Relevance of the Product Attribute
Chapter 512 Religion Importance
Chapter 513 Repatronage Intention
Chapter 514 Repatronage Intention
Chapter 515 Resource Demands
Chapter 516 Response Difficulty
Chapter 517 Results of the Store’s High Prices
Chapter 518 Risk (Financial)
Chapter 519 Risk (Food Product Quality)
Chapter 520 Risk (General)
Chapter 521 Risk (Performance)
Chapter 522 Risk (Performance)
Chapter 523 Risk (Personal)
Chapter 524 Risk of Self-Service Technology
Chapter 525 Sadness
Chapter 526 Satisfaction (General)
Chapter 527 Satisfaction (General)
Chapter 528 Satisfaction (General)
Chapter 529 Satisfaction (General)
Chapter 530 Satisfaction (Voter)
Chapter 531 Satisfaction with Car Brand
Chapter 532 Satisfaction with Car Dealership
Chapter 533 Satisfaction with Choice of Service Provider
Chapter 534 Satisfaction with Company (Post Complaint)
Chapter 535 Satisfaction with Complaint Process
Chapter 536 Satisfaction with Educational Institution
Chapter 537 Satisfaction with Encounter
Chapter 538 Satisfaction with Grocer’s Customer Service
Chapter 539 Satisfaction with Health Plan
Chapter 540 Satisfaction with Hypothetical Experience
Chapter 541 Satisfaction with Internet Search Process
Chapter 542 Satisfaction with Life
Chapter 543 Satisfaction with Most Recent Experience
Chapter 544 Satisfaction with Performance
Chapter 545 Satisfaction with Problem Resolution
Chapter 546 Satisfaction with Purchase Experience
Chapter 547 Satisfaction with Retailers
Chapter 548 Satisfaction with Service
Chapter 549 Satisfaction with Service
Chapter 550 Satisfaction with Service
Chapter 551 Satisfaction with Service Provider
Chapter 552 Satisfaction with Service Provider
Chapter 553 Satisfaction with Shopping Experience
Chapter 554 Satisfaction with Store
Chapter 555 Satisfaction with Weight Loss Program
Chapter 556 Security Importance
Chapter 557 Security of Internet Financial Transactions
Chapter 558 Self-Confidence (Bargaining Tactics)
Chapter 559 Self-Confidence (Expressing Opinions in Stores)
Chapter 560 Self-Confidence (Judgment Correctness)
Chapter 561 Self-Consciousness (Private)
Chapter 562 Self-Consciousness (Public)
Chapter 563 Self-Direction Importance
Chapter 564 Self-Efficacy
Chapter 565 Self-Efficacy (Resisting Pressure to Smoke)
Chapter 566 Self-Monitoring
Chapter 567 Self-Referencing
Chapter 568 Self-Regulatory Focus (Prevention)
Chapter 569 Self-Regulatory Focus (Promotion)
Chapter 570 Self-View in Choice Task
Chapter 571 Service Failure Attributions (Internal)
Chapter 572 Service Failure Cause Permanency
Chapter 573 Service Failure Severity
Chapter 574 Service Failure Typicality
Chapter 575 Service Personalization Effort
Chapter 576 Service Quality (Empathy)
Chapter 577 Service Quality (Global)
Chapter 578 Service Quality (Heterogeneity)
Chapter 579 Service Quality (Outcome-Related for Financial Adviser)
Chapter 580 Service Quality (Process-Related for Financial Adviser)
Chapter 581 Service Quality of the Employee
Chapter 582 Service Quality of the Employees
Chapter 583 Service Quality of the Store’s Employees
Chapter 584 Service Quality of the Website
Chapter 585 Service Quality of the Website
Chapter 586 Service Recovery Expectations
Chapter 587 Service Usage Breadth
Chapter 588 Shame
Chapter 589 Shame
Chapter 590 Shame
Chapter 591 Shopping Convenience (Check-Out)
Chapter 592 Shopping Convenience (Finding Products)
Chapter 593 Shopping Convenience (Post-Purchase Activities)
Chapter 594 Shopping Convenience (Store Access)
Chapter 595 Shopping Convenience (Store Selection)
Chapter 596 Shopping Costs
Chapter 597 Shopping Enjoyment
Chapter 598 Shopping Enjoyment
Chapter 599 Shopping Enjoyment
Chapter 600 Shopping Intention
Chapter 601 Shopping Orientation (Adventure)
Chapter 602 Shopping Orientation (Apathetic)
Chapter 603 Shopping Orientation (Economic)
Chapter 604 Shopping Orientation (Gratification)
Chapter 605 Shopping Orientation (Personalizing)
Chapter 606 Shopping Orientation (Personalizing)
Chapter 607 Shopping Orientation (Role)
Chapter 608 Shopping Orientation (Staying Informed)
Chapter 609 Shopping Orientation (Value)
Chapter 610 Shopping Smart
Chapter 611 Shopping with Friends
Chapter 612 Smoking Intention
Chapter 613 Smoking Intention
Chapter 614 Smoking-Related Beliefs (Negative)
Chapter 615 Social Acceptance Importance
Chapter 616 Social Acceptance of Smoking
Chapter 617 Social Attraction
Chapter 618 Social Comparison Tendency
Chapter 619 Social Desirability Bias
Chapter 620 Social Desirability of Eating Particular Food
Chapter 621 Social Identification
Chapter 622 Social Identification
Chapter 623 Social Identification
Chapter 624 Special Treatment from the Service Provider
Chapter 625 Speed
Chapter 626 Sponsor’s Self-Interest
Chapter 627 Spousal Influence Strategy (Coercive)
Chapter 628 Spousal Influence Strategy (Non-Coercive)
Chapter 629 Stimulation Importance
Chapter 630 Stimulation Potential
Chapter 631 Stimulation Preference
Chapter 632 Store Atmosphere
Chapter 633 Store Atmosphere
Chapter 634 Store Design
Chapter 635 Store Personnel (Quantity & Quality)
Chapter 636 Store’s Provision of Information
Chapter 637 Stress
Chapter 638 Susceptibility to Peer Influence
Chapter 639 Switching Costs (Benefits Lost)
Chapter 640 Switching Costs (Brand Relationship Loss)
Chapter 641 Switching Costs (Economic)
Chapter 642 Switching Costs Evaluation)
Chapter 643 Switching Costs (General)
Chapter 644 Switching Costs (General)
Chapter 645 Switching Costs (Learning)
Chapter 646 Switching Costs (Personal Relationships Lost)
Chapter 647 Switching Costs (Setup)
Chapter 648 Switching Costs (Setup)
Chapter 649 Switching Experience
Chapter 650 Switching Experience
Chapter 651 Switching Intention
Chapter 652 Tangibility (Physical)
Chapter 653 Taste-Fat Relationship
Chapter 654 Thought Focus (Others)
Chapter 655 Thought Focus Self)
Chapter 656 Time Pressure
Chapter 657 Tolerance for Ambiguity
Chapter 658 Tradition Importance
Chapter 659 Trust (General)
Chapter 660 Trust in the Company
Chapter 661 Trust in the Company
Chapter 662 Trust in the Company
Chapter 663 Trust in the Employees
Chapter 664 Trust in the Service Provider
Chapter 665 Trust in the Service Provider
Chapter 666 TV Viewing (Attention)
Chapter 667 TV Viewing (Time Spent)
Chapter 668 Uniqueness of Product’s Attributes
Chapter 669 Unity in the Object
Chapter 670 Universalism Importance
Chapter 671 Usage Clarity
Chapter 672 Usefulness (General)
Chapter 673 Usefulness of the Object
Chapter 674 Value Consciousness
Chapter 675 Value of External Information
Chapter 676 Value of Supermarket Offers
Chapter 677 Value of the Added Service
Chapter 678 Value of the Loyalty Program
Chapter 679 Value of the Offer
Chapter 680 Value of the Offer
Chapter 681 Value of the Offer
Chapter 682 Value of the Offer
Chapter 683 Value of the Offer
Chapter 684 Value of the Product
Chapter 685 Value of the Product
Chapter 686 Value of the Store’s Products
Chapter 687 Value of the Store’s Products
Chapter 688 Value of the Store’s Products
Chapter 689 Value of the Transaction
Chapter 690 Variability
Chapter 691 Variety Within Assortment
Chapter 692 Verbal-Visual Processing Style
Chapter 693 Visibility of Product (Social)
Chapter 694 Visual Aesthetics Centrality
Chapter 695 Visual Appeal
Chapter 696 Vividness (General)
Chapter 697 Vividness of Product Presentation at Website
Chapter 698 Website Comparison Shopping
Chapter 699 Website Ease-of-Use
Chapter 700 Website Ease-of-Use 1
Chapter 701 Website Ease-of-Use 1
Chapter 702 Website Interactivity (Content Usefulness)
Chapter 703 Website Interactivity (Engaging)
Chapter 704 Website Interactivity (General)
Chapter 705 Website Interactivity (Human-Human)
Chapter 706 Website Interactivity (Real-Time Communication)
Chapter 707 Website Interactivity (Speed)
Chapter 708 Website Preference (Exciting)
Chapter 709 Website Usage Intention
Chapter 710 Website Usefulness
Chapter 711 Website Usefulness
Chapter 712 Website Visit Intention
Chapter 713 Well-Being
Chapter 714 Word-of-Mouth (Positive)
Chapter 715 Word-of-Mouth (Positive)
Chapter 716 Work Importance