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Journal of Advertising, 40(1)
Journal of Business Research, 64(6)
Journal of Marketing Communications, 17(2)
Journal of Marketing Education, 33(1)
Journal of Marketing Research, 48(2)
Journal of Marketing Theory and Practice, 19(2)
Journal of Promotion Management, 17(1)
Journal of Transnational Management, 16(1)
Management Science, 57(3)
Managing Service Quality, 21(2)
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