TOC: J Mar Res
Introduction
Journal of Marketing Research, 48(2)
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Relevant ARCategory: |
Advertising Bans and the Substitutability of Online and Offline Advertising
–Avi Goldfarb, Catherine Tucker [] []
Fatal (Fiscal) Attraction: Spendthrifts and Tightwads in Marriage
–Scott I Rick, Deborah A Small, Eli J Finkel [] []
Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning
–Yubo Chen, Qi Wang, Jinhong Xie [] []
Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics After a Product-Harm Crisis
–Yi Zhao, Ying Zhao, Kristiaan Helsen [] []
Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior
–Xavier Dreze, Joseph C Nunes [] []
Scope Insensitivity and the "Mere Token" Effect
–Oleg Urminsky, Ran Kivetz [] []
How Asking "Who Am I?" Affects What Consumers Buy: The Influence of Self-Discovery on Consumption
–Eugenia C Wu, Keisha M Cutright, Gavan J Fitzsimons [] []
Complicating Choice
–Rom Y Schrift, Oded Netzer, Ran Kivetz [] []
The Sources and Consequences of the Fluent Processing of Numbers
–Dan King, Chris Janiszewski [] []
Stockouts in Online Retailing
–Xiaoqing Jing, Michael Lewis [] []
Conscious and Nonconscious Comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products
–Rashmi Adaval, Robert S Wyer [] []
The Anchor Contraction Effect in International Marketing Research
–Bart de Langhe, Stefano Puntoni, Daniel Fernandes, Stijn M.J van Osselaer [] []
Shaping Consumer Imaginations: The Role of Self-Focused Attention in Product Evaluations
–Iris W Hung, Robert S Wyer [] []
Aesthetic Incongruity Resolution
–Vanessa M Patrick, Henrik Hagtvedt [] []
Self-Regulatory Strength and Consumers’ Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting
–Murat Usta, Gerald Haubl [] [Google Scholar]