TOC: J Mar Comm
Introduction
Journal of Marketing Communications, 17(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Opening the black box: Understanding cross-media effects
–Hilde A. M. Voorveld; Peter C. Neijens; Edith G. Smit [] []
Sponsorship leveraged packaging: An exploratory study in FMCG
–Frances Woodside; Jane Summers [] []
Threat appeal communications: The interplay between health resistance and cognitive appraisal processes
–Sonia Jane Dickinson-Delaporte; Matthew Derrick Holmes [] []
Self-gift giving: Understanding consumers and exploring brand messages
–Maria Teresa Heath; Caroline Tynan; Christine T. Ennew [] []