TOC: J Adv
Introduction
Journal of Advertising, 40(1)
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From the Editor
–Wei-Na Lee []
Evaluating the Multivariate Beta Binomial Distribution for Estimating Magazine and Internet Exposure Frequency Distributions
–Yunjae Cheong, John D. Leckenby, Tim Eakin [] []
Two Birds and One Stone
–Stefano Puntoni, Joelle Vanhamme, Ruben Visscher [] []
Mitigating the Effects of Advergames on Children
–Soontae An, Susannah Stern [] []
Explaining and Articulating the Fit Construct in Sponsorship
–Erik L. Olson, Hans Mathias Thjømøe [] []
Increasing Power and Preventing Pain
–Framing Yongjun Sung, Sejung Marina Choi [] []
Understanding Consumer Conversations Around Ads in a Web 2.0 World
–Colin Campbell, Leyland F. Pitt, Michael Parent, et al. [] []
Articulating a New Framework for Visual Metaphors in Advertising
–Lampros Gkiouzepas, Margaret K. Hogg [] []
Personification in Advertising
–Marjorie Delbaere, Edward F. McQuarrie, Barbara J. Phillips [] []