TOC: J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 19(2)
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From the Special Issue Guest Editors
–Joe F. Hair, Christian M. Ringle, Marko Sarstedt []
PLS-SEM: Indeed a Silver Bullet
–Joe F. Hair, Christian M. Ringle, Marko Sarstedt [] []
The Influence of Observed Heterogeneity on Path Coefficient Significance: Technology Acceptance Within the Marketing Discipline
–Michael Haenlein, Andreas M. Kaplan [] []
Exploring the Impact of Sales Technology on Salesperson Performance: A Task-Base d Approach
–Andreas Eggert, Murat Serdaroglu [] []
Integrated Model of Export Activity: Analysis of Heterogeneity in Managers’ Orientations and Perceptions on Strategic Marketing Management in Foreign Markets
–Antonio Navarro, Francisco J. Acedo, Fernando Losada, et al. [] [Google Scholar]
Drivers and Outcomes of Brand Heritage: Consumers’ Perception of Heritage Brands in the Automotive Industry
–Klaus-Peter Wiedmann, Nadine Hennigs, Steffen Schmidt, et al. [] [Google Scholar]
Customer Satisfaction and Loyalty in E-Markets: A PLS Path Modeling Approach
–Rolph E. Anderson, Srinivasan Swaminathan [] []
Development and Validation of a Cross-Nationally Stable Scale of Consumer Animosity
–Stefan Hoffmann, Robert Mai, Maria Smirnova [] []