TOC: J Promo Man
Introduction
Journal of Promotion Management, 17(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Drivers of Globally Integrated Marketing Communications: A Review of Literature and Research Propositions
–Mabel Zvobgo; T. C. Melewar [] []
Critical Theoretical Considerations of Public Relations Messaging Around the Globe: Tools for Creating and Evaluating Campaign Messages
–Mary Anne Moffitt [] []
An Investigation of Egyptian Consumers’ Attitudes Toward Ethical Issues in Advertising
–Mohamed M. Mostafa [] []
A Field Test of the Effectiveness of Different Print Layouts: A Mixed Model Field Experiment in Alternative Advertising
–Dominik Lehmann; Donald J. Shemwell [] []
The Effects of Humor on Ad Processing: Mediating Role of Brand Familiarity
–Hwiman Chung; Xinshu Zhao [] []
Consumer Data Analysis and Its Managerial Application for the Grocery Industry
–Robert S. Yeh; Robert D. Plante; Deepak Agrawal [] []
The Impact of Sexual Imagery in Advertising: Comparing Hispanics’ and Non-Hispanics’ Attitudes and Responses Toward Print Ads
–Kevin Ann Kelsmark; Paul Dion; Russell Abratt; Leann Mischel [] []