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Category: Marketing Strategy

J Man

Journal of Management, 50(5)

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MSI Buzzell Award

Bart J. Bronnenberg, Jean-Pierre Dubé and Joonhwi Joo have won the 2023 MSI Robert D. Buzzell Best Paper Award 

awards

J Man

Journal of Management, 50(4)

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J Mar

Journal of Marketing, 88(3)

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