J Mar
Introduction
Journal of Marketing, 88(3)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Article and Commentary
‘Statistical Significance’ and Statistical Reporting: Moving Beyond Binary
—Blakeley B. McShane, Eric T. Bradlow, John G. Lynch, Jr., and Robert J. Meyer [Google Scholar]
p-Values as QWERTY: Curating Evidence in the Computational Era
—Fred Feinberg []
Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options
—Bastian Kindermann, Daniel Wentzel, David Antons, and Torsten-Oliver Salge []
Measuring Willingness to Pay: A Comparative Method of Valuation
—Sharlene He, Eric T. Anderson, and Derek D. Rucker []
Dual Branding by National Brand Manufacturers: Drivers and Outcomes
—Yu Ma, Kusum L. Ailawadi, Mercedes Martos-Partal, and Óscar González-Benito []
Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand
—Michiel Van Crombrugge, Els Breugelmans, Florian Breiner, and Christian W. Scheiner []
Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological Ownership and Valuation
—Anna Tari and Remi Trudel []
Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival
—Sudha Mani, Vivek Astvansh, and Kersi D. Antia []