J Prod Brand Man
Introduction
Journal of Product & Brand Management, 33(3)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Online brand community engagement and brand evangelism: the role of age, gender and membership number
—Min Prasad Bhandari, Charan Bhattarai, Gary Mulholland []
Commitment to and connection with green brands: perspectives of consumer social responsibility and terror management theory
—Anni Rahimah, Ben-Roy Do, Angelina Nhat Hanh Le, Julian Ming Sung Cheng []
Joy and excitement in the purchase process: the role of materialism and brand engagement
—Wiktor Razmus, Magdalena Razmus, Sonja Grabner-Kräuter []
Impression management through social media: impact on the market performance of musicians’ human brands
—Rafael Barreiros Porto, Carla Peixoto Borges, Paulo Gasperin Dubois []
Unique consumption: the impact of busy mindset on preference for angular versus circular shapes
—Zhaoyang Sun, Haiyang Zhou, Tianchen Yang, Kun Wang, Yubo Hou []
Brand heritage on Twitter: a text-mining stereotype content perspective
—Lydia Mähnert, Caroline Meyer, Ulrich R. Orth, Gregory M. Rose []
Linking customer mindsets, brand engagement, and citizenship behavior: the moderating role of brand trust
—Suhaib Ahmed Soomro, Serife Zihni Eyupoglu, Fayaz Ali []
Exploring the impact of perceived social media agility on co-creation opportunities and brand attachment: the moderating role of technology reflectiveness
—Emma Welch, David Gligor, Sıddık Bozkurt []