Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 42(3)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
How to engage and attract virtual influencers’ followers: a new non-human approach in the age of influencer marketing
—Hanna-Anastasiia Melnychuk, Huseyin Arasli, Raziye Nevzat []
How the time of day impacts social media advertising outcomes on consumers
—Valeria Noguti, David S. Waller []
Should SMEs diversify their global destinations? The role of market insights and digital transformation
—Tien Dung Luu []
The effects of brand positioning (underdog vs top dog) and comparative advertising
—Hsiang-Ming Lee, Ya-Hui Hsu, Tsai Chen, Wei-Yuan Lo, Wei-Chun Chien []
Presenting an evolutionary model of entrepreneurial intelligence components in women: approaches to opportunity discovery and creation
—Alireza Amini, Seyyedeh Shima Hoseini, Arash Haqbin, Mozhgan Danesh []
Mitigating consumer guilt through resale
—Hsunchi Chu []
Role of product advantage in shaping product outcome: a hybrid review
—Hitesh Kalro, Mayank Joshipura []
The role of online retail website experience on brand happiness and willingness to share personal information: an SOR perspective
—Shubhomoy Banerjee, Ateeque Shaikh, Archana Sharma []