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Category: Marketing Strategy

J Man

Journal of Management, 51(6)

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Marketing Emphasis Data

Vivek Astvansh and coauthors offer open access to a large dataset on firms' marketing orientation, capabilities and excellence

resources

H. Paul Root Award

Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz have won this award from the ÂÜÀòÉç¹ÙÍø and MSI

awards