J Strat Mar
Introduction
Journal of Strategic Marketing, 33(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Luxury Marketing & Branding
Gen Y consumer perceptions of web-based sustainability communications – the case of luxury fashion
—Shuchan Luo, Claudia E Henninger, Aurelie Le Normand & Marta Blazquez [] []
Co-branding strategies in luxury fashion: the Off-White case
—Gabriele Murtas, Giuseppe Pedeliento, Federico Mangiò & Daniela Andreini [] []
Sustainability in luxury: insights from Twitter activities
—Phil Klaus, Aikaterini Manthiou & Van Ha Luong [] []
The times they are a-changing: examining the effects of luxury brand activism on political consumerism and eWOM
—Caroline S.L. Tan [] []
The impact of moderately incongruent rap music endorsers on luxury brand personality and brand coolness
—Gaëlle Pantin-Sohier, Romain Sohier, Alice Sohier, Julian Hofmann & Suzanne Billot [] []