Marketing Emphasis Data
Introduction
Vivek Astvansh and coauthors offer open access to a large dataset on firms' marketing orientation, capabilities and excellence
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Resources
Posted by: Vivek Astvansh
As part of his and his coauthors’ Marketing Letters‘ article (), Vivek Astvansh is providing three items. First, data for 254,522 firm-quarters’ 19 marketing (orientation, capabilities, and excellence) variables based on the CEO’s presentation in an earnings call. The data file covers 9,916 U.S. public firms observed from 2003q1 to 2023q1. Second,Python and JSON code files. Third, , which uses the authors’ trained LLM to score the 19 marketing variables on any input text (e.g., Form 10-K, CEO interview transcript, announcements).
Email Vivek for access.