H. Paul Root Award
Introduction
Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz have won this award from the 蹤獲扦夥厙 and MSI
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Awards
Posted by: TJ Anderson
2024 蹤獲扦夥厙/Marketing Science Institute/H. Paul Root Award
Congratulations to Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz, winners of the 2024 蹤獲扦夥厙/Marketing Science Institute/H. Paul Root Award for their article, , ( Journal of Marketing, 2024).
The annual 蹤獲扦夥厙/Marketing Science Institute/H. Paul Root Award is given to the Journal of Marketing article that has made the most significant contribution to the advancement of the practice of marketing in a calendar year. It is cosponsored by the 蹤獲扦夥厙 and the Marketing Science Institute, and it honors past 蹤獲扦夥厙 Board Chair H. Paul Root, who also served as president of MSI from 1990 to 1998. The winners will be celebrated at the 2025 蹤獲扦夥厙 Summer Academic Conference in Chicago, IL (August 2224).
The other excellent finalists for this award include:
- , by Michelle E. Daniels and Freeman Wu
- , by Benedict G.C. Dellaert, Eric J. Johnson, Shannon Duncan, and Tom Baker
- , by Sharlene He, Eric T. Anderson, and Derek D. Rucker
- , by Andre Martin and Tarun Kushwaha
- , by Blakeley B. McShane, Eric T. Bradlow, John G. Lynch Jr., and Robert J. Meyer
Click here to learn more about the winning article, including the committees statement about why it was chosen.