J Brand Man
Introduction
Journal of Brand Management, 32(3)
POSTING TYPE: TOCs
Examining the effects of ideological incompatibility on negative word-of-mouth for service brands
—Shahidul Islam, Md Rokonuzzaman, Pramod Iyer, Syed Habib Anwar Pasha []
Measuring social media customer engagement with brands based on information entropy: an application case of luxury brand
—Siwei Xiao, Xiaoyu Chen []
The appreciation task for luxury brand–artist collaborations
—Ryszard KÅ‚eczek, Monika Hajdas []
Empirical validation of a new technique (‘select-and-rank’) to measure brand preference
—Kosmo Karantonis, Oliver Schnittka, Mario Farsky, Henrik Sattler []
‘The Good Place’: investigating the social responsibility image of countries and its impact on the attractiveness of highly skilled workers
—Cristina Fona, T. C. Melewar, Charles Dennis, Keith Dinnie []