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TOC: Services Mar
Essentials of Services Marketing, 2nd edition, Book by Jochen Wirtz, Patricia Chew and Christopher Lovelock
tocTarasi, Bolton, Hutt and Walker Win Maynard
Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt, and Beth A. Walker have won the 2011 Harold H. Maynard Award for their article in JM, 75(3)
postChandon and Wansink Win O’Dell
Pierre Chandon and Brian Wansink have won this year's William F. O'Dell award for their article in JMR, 44(1)
postSelling Orientation – Customer Orientation
Emily Goad and Fernando Jaramillo seek unpublished research, dissertations or conference papers on the relationship between SOCO, SO or CO and job performance
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