Segmentation Student Web Site
Geoff Fripp has created a Web site study guide for marketing students
postArchive
Listings
Revisit: COBIIR 2012
Second International Colloquium on Corporate Branding, Identity, Image and Reputation, London, 12-13 Sep 2012; Deadline now 31 Jul
postRevisit: MSEM 2012
Marketing Science Emerging Markets Conference, Philadelphia, 28-29 Sep 2012, Chairs Kannan Srinivasan and K. Sudhir; Deadline now 8 Jul
call-for-paperSchmitt, Skiera and Van den Bulte Win Root Award
Philipp Schmitt, Bernd Skiera, and Christophe Van den Bulte have won the 2011 MSI/H. Paul Root Award for their article in JM 75(1)
postRevisit: Subsistence Marketplaces
Program now available for the Fourth Subsistence Marketplaces Conference, Chicago, 27-29 Jul 2012
postExport Marketing
Handbook of Export Marketing, Book to be edited by Craig C. Julian; Deadline 31 Dec 2012
call-for-paper