TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 29(4)
Age-related reactions to a product harm crisis
–David H. Silvera, Tracy Meyer, Daniel Laufer [] []
Giving and getting gift cards
–Erhard K. Valentin, Anthony T. Allred [] []
Measuring psychographics to assess purchase intention and willingness to pay
–Nelson Barber, Pei-Jou Kuo, Melissa Bishop, Raymond Goodman Jr [] []
The price-category effect and the formation of customer value of high-tech products
–Juha Munnukka, Pentti Järvi [] []
Who are the locavores?
–John L. Stanton, James B. Wiley, Ferdinand F. Wirth [] []
Marketing travel services to senior consumers
–Delphine Le Serre, Corinne Chevalier [] []
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