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Advertising management principles are derived mostly from logic and very little from empirical generalizations
–John R. Rossiter [] []

Foraging: An ecology model of consumer behaviour?
–Victoria K. Wells [] []

Just for fun? The emotional regime of experiential consumption
–Christian Jantzen, James Fitchett, Per Ostergaard, and Mikael Vetner [] []

The paradigmatic pitfalls of customer-centric marketing
–Phil Osborne and David Ballantyne [] []

Driven to excess? Linking calling, character and the (mis)behaviour of marketers
–Tony Woodall [] []

Commentary Section: The Forum on Markets and Marketing (FMM)

The forum on markets and marketing (FMM): Advancing service-dominant logic
–Robert Frank Lusch and Stephen Louis Vargo [] []

Resource integration
–Michael Kleinaltenkamp, Roderick J. Brodie, Pennie Frow, Tim Hughes, Linda D. Peters, and Herbert Woratschek [] []

Value, values, symbols and outcomes
–Christine Domegan, Michaela Haase, Kim Harris, Willem-Jan van den Heuvel, Carol Kelleher, Paul P. Maglio, Timo Meynhardt, Andrea Ordanini, and Lisa Penaloza [] []

S-D logic research directions and opportunities: The perspective of systems, complexity and engineering
–Irene Ng, Ralph Badinelli, Francesco Polese, Primiano Di Nauta, Helge Lobler, and Sue Halliday [] []

Market futures/future markets: Research directions in the study of markets
–Hans Kjellberg, Kaj Storbacka, Melissa Akaka, Jennifer Chandler, John Finch, Sara Lindeman, Helge Lobler, Katy Mason, Janet McColl-Kennedy, and Suvi Nenonen [] []

Co-creating a course ahead from the intersection of service-dominant logic and effectuation
–Stuart Read and Saras D. Sarasvathy [] []

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