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Experimental Economics, 18(4)
Handbook of Brand Semiotics, Book edited by George Rossolatos
International Marketing Review, 32(6)
Journal of Applied Psychology, 100(6)
Journal of Brand Management, 22(7)
Journal of Business Ethics, 131(5)
Journal of Consumer Affairs, 49(3)
Journal of Consumer Marketing, 32(7)
Journal of International Business Studies, 46(9)
Journal of Marketing, 79(6)
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