TOC: J Brand Man
Introduction
Journal of Brand Management, 22(7)
‘You’ll never tweet alone’: Managing sports brands through social media
–Petros Parganas, Christos Anagnostopoulos and Simon Chadwick [] [Google Scholar]
Utilising a change management perspective to examine the implementation of corporate rebranding in a non-profit SME
–Paul Chad [] []
Hip to be cool: A Gen Y view of counterfeit luxury products
–Julie E Francis, Lois Burgess and Mingyuan Lu [] []
Measuring consumer design perceptions for digital devices: A multi-dimensional scale
–Abhishek Mishra, Satyabhushan Dash, Naresh Malhotra and Dianne Cyr [] []
