TOC: Intl Mar Rev
Introduction
International Marketing Review, 32(6)
Which cues cause consumers to perceive brands as more global? A conjoint analysis
–Sarah De Meulenaer, Nathalie Dens and Patrick De Pelsmacker [] []
Export relational governance and control mechanisms: Substitutable and complementary effects
–Dorothy Liu Yang, Min Ju and Gerald Yong Gao [] []
Cross-cultural research in international marketing: clearing up some of the confusion
–Marieke de Mooij [] []
An examination of the interplay between corporate social responsibility, the brand’s home country, and consumer global identification
–Peter Magnusson, Stanford A. Westjohn and Srdan Zdravkovic [] []
Testing the revisited Uppsala model: does insidership improve international performance?
–Paloma Almodóvar and Alan M Rugman [] []
The brand origin meaning transfer model (BOMT): an integrative theoretical model
–Simona D’Antone and Dwight Merunka [] []
Antecedents to export information generation: a cross-national study
–Anne L. Souchon, Belinda Dewsnap, Geoffrey R. Durden, Catherine N. Axinn and Hartmut H. Holzmüller [] []
Enhancing market exchanges at the base of the pyramid: The roles of national culture, nontraditional capitals, and transformative technologies
–Cheryl Nakata and Erin Antalis [] []
International brands in emerging markets: the myths of segmentation
–Arry Tanusondjaja, Luke Greenacre, Melissa Banelis, Oanh Truong and Taylah Andrews [] []
