TOC: J Mar
Introduction
Journal of Marketing, 79(6)
Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Performance
–Willy Bolander, Cinthia B. Satornino, Douglas E. Hughes, and Gerald R. Ferris [] []
Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity
–Till Haumann, Pascal Güntürkün, Laura Marie Schons, and Jan Wieseke [] []
The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services
–Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend, and R. Krishnan [] []
Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?
–Fabio Caldieraro, Ling-Jing Kao, and Marcus Cunha [] []
Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses
–Timothy B. Heath, Subimal Chatterjee, Suman Basuroy, Thorsten Hennig-Thurau, and Bruno Kocher [] []
How Kinetic Property Shapes Novelty Perceptions
–Junghan Kim and Arun Lakshmanan [] []
